The Problem Analysis And Countermeasure Research Of Linkage For The Investment And Loan Of G Investment Mangement Co,Ltd

As the contradiction between supply and demand of the financial industry has risen in a period of new normal of China’s economy,the government requires financial industry enterprises explore the linkage of investment and loan.At the same time the Internet financial is thriving and G investment mangement Co,Ltd has carried out a linkage of investment and loan business to small micro enterprises.But the traditional linkage of investment and loan is often carried out by commercial banks,as well as been limited by current company’s characteristics and the national laws,regulations and other factors,there exits many problems when the investment and loan business running in G investment mangement Co,Ltd.Analysis of these problems and the countermeasures are better able to promote the linkage of investment and loan business of the company.Providing a reference for Internet financial firms make transformation of the linkage of investment and loan,as well as to promote the financial innovation.Based on the investigation and study of it’s linkage of investment and loan,Interviewing the staff and the experiences of the domestic and foreign financial institutions and management tools,this paper In-depth analysis the linkage of investment and loan of this enterprise.Combined with interview survey actual,this paper points out the problems.Using stakeholder analysis,game analysis,Michael Porter’s five forces model and SWOT analysis method,against the company on the analysis of internal and external environment matching problems.Compared the actual situation and process design method,the problems of low efficiency of the business process are analyzed.By using the theory of risk management and the company’s subsidiary company,for example,using statistical analysis method,analyzes the integrity of the company’s risk control.This paper analyzes these problems,and optimizes this model,puts forward feasible suggestions and BMR business model restructuring.To make the linkage of investment and loan of G investment management co.reducing the difficulty of running,improving process efficiency and improving the level of risk control.Through these studies this paper clears the business characteristics of the linkage of investment and loan at present stage in G investment mangement Co,Ltd.Improving this business in order to make the company to run this business better,for reasonable planning enterprise strategy development.Also makes contribution to the Internet financial institutions solving the problems of small micro enterprises financing by the linkage of investment and loan.