Research On Precision Marketing Of WeChat Information Flow Advertising Under Big Data

Among many social media,Wechat has become the most popular social software since its birth.Its huge number of users and relatively stable and perfect business platform provide strong support for Wechat’s information flow advertisement.As a result,Wechat’s circle of friends advertisement has attracted the attention of all walks of life and become the focus of individuals and enterprises.Because of the change of life style and the improvement of living standard,everyone’s needs show the characteristics of decentralization and diversity.Faced with such changes,how to accurately put advertisements into the corresponding circle of users’ friends on the basis of grasping each user’s personality characteristics,interests and habits has become the biggest challenge of Wechat information flow advertising.Based on the perspective of big data,first,the paper analyses the current situation WeChat information flow of advertising marketing,this paper discusses the WeChat stream advertising value,influence factors and the role of precision marketing,and then according to the status quo of combed the precise marketing strategy,and finally put forward the problems existing in the current WeChat information advertisement and put forward a practical solution,hoping to provide some reference and thinking for other relevant enterprises and individuals.