Research On Financing Support Of E-commerce Finance For Small And Micro Enterprises

Since 1979,China's small and micro enterprises increase day by day.Small and micro enterprises are an important part of China's economy.Promoting the development of small and micro enterprises is conducive to the smooth operation of the national economy,the transformation of economic growth mode,the development of private economy and the improvement of employment environment.However,there are still many small and micro enterprises facing many problems at the initial stage,among which the most fatal problem is the difficulty and high cost of financing.In the context of the Internet + era,e-commerce finance is characterized by “valuing data over assets”,simple loan application procedures,short loan time,and win-win cooperation among all parties.The financing needs of small and micro enterprises are short,frequent and urgent.Therefore,it is highly compatible with financing of small and micro enterprises.This paper first analyzes the basic characteristics of e-commerce finance,and conducts a comparative study with the traditional financing methods of small and micro enterprises represented by commercial Banks and small loan companies,and finds that e-commerce finance has great advantages in supporting the financing of small and micro enterprises.Secondly,JD finance is selected as a case study to specifically analyze the“Jing baobei”,“Jing xiaodai”and“chattel financing”products that serve small and micro enterprises.Actual cases are used to prove the supporting role of e-commerce finance for small and micro enterprises.However,the study also finds the following problems existing in JD finance: First,the market share of JD financial customers is smaller than that of Ant financial and WeBank.Secondly,JD's payment system is not perfect,which leads to the loss of many high-quality small and micro enterprise customers.Third,business capital is too dependent on its own capital.Fourth,the market system is not sound,the absence of legal supervision.In addition,there are some risk factors on JD financial ecommerce platform,such as authenticity of transaction information,credit risk,platform risk and operational risk.Finally,the conclusions and countermeasures of this paper are drawn,including improving the technical level of big data risk control,maintaining the ownership of big data,building a shareable credit evaluation system,avoiding industrial risks and building an effective safety network through reasonable supervision.Let e-commerce finance in support of small and micro enterprises financing sustained and healthy development.