A Study On Goodwill Measurement Of Enterprise Mergers And Acquisitions

With the gradual maturity of the capital market,it is often a good way for enterprises to achieve the growth of productivity and performance through mergers and acquisitions,and to realize the advantage of centralized capital allocation.At the same time,the goodwill problems caused by high premium mergers and acquisitions occur frequently,which gradually attracts wide attention of the accounting community and the SFC.Based on the theoretical study of goodwill and the requirements of goodwill standards,this paper finds that there are some problems in the initial measurement,follow-up measurement and information disclosure of goodwill.In this paper,case study method is used to select Kaiying network,a typical enterprise in the Internet game industry.With the case of Kaiying network merger and acquisition of Shenghe Zhejiang,a series of procedures of goodwill recognition,measurement and reporting are studied in detail.In the initial measurement process of goodwill,goodwill will be overestimated due to the valuation and appreciation of the assets being acquired,the excessive transaction price caused by the means of share-based M&A,and the gambling agreement.In the follow-up measurement process,whether there are no clear rules for the impairment of goodwill,whether the information disclosure is complete and accurate,and whether the existing impairment testing methods can accurately reflect the essence of the business are all questions worth considering.In the information disclosure of Kaiying network,before Shenzhen Stock Exchange's inquiry letter was concerned,the pricing rules of merger goodwill were not introduced in detail,and the process of impairment of goodwill caused by merger and acquisition of Zhejiang Shenghe Company was not disclosed in detail in the later period.At present,the issue of goodwill information disclosure has been gradually improved,but the problems of weak supervision and imperfect system need time to be further optimized.The purpose of this paper is to effectively solve the problem of goodwill measurement in mergers and acquisitions of Chinese enterprises.Through the analysis of the game industry as a whole and the detailed study of Kay Ying's case of online merger and acquisition of Zhejiang Shenghe,this paper reflects its value in improving the initial measurement and follow-up measurement of corporate merger and acquisition goodwill.Firstly,the initial confirmation process of goodwill is further improved,the process of merger and acquisition is perfected,and the fair value of goodwill is reasonably determined.Then,the follow-up measurement of goodwill,which combines systematic amortization method and impairment test method,can meet the requirements of reliability and relevance of accounting information.Finally,we should continuously strengthen the supervision of goodwill disclosure,formulate a perfect system of goodwill disclosure,strengthen the construction of effective capital market and the timeliness and effectiveness of goodwill information,and guide the mature development of capital market.