Research On Enterprise Value Creation Under The Light Assets Business Model Of Heilan Home

With the development of information technology and the continuous refinement of social division of labor,the heavy asset business model that relies on intensive capital expansion has been unable to adapt to the current economic development environment.The light asset business model emphasizes the key development of core business,divests non-core business,and achieves lighter and more flexible development.Many enterprises in China have adopted the light asset business model based on learning advanced experience and obtained better results.At the same time,the corporate management concept changes with the development of the economy.At present,the theoretical and practical business management goals of the theoretical and practical circles are to maximize the value of the enterprise.This paper selects Heilan Home,a representative light asset business model enterprise as the case study object,and takes enterprise value creation as the starting point of case study,and conducts in-depth research on the ways and effects of enterprise value creation under the light asset business model.This paper adopts the combination of normative research and case study,combines the driving factors of enterprise value creation with the components of enterprise light assets and the financial characteristics of light asset business model,and deduces the way of enterprise value creation under the light asset business model;Starting from the cash flow model,the specific indicators for measuring the value creation effect of the enterprise are decomposed,and a four-level indicator measurement system is constructed.It has formed the research goal of maximizing corporate value-business and financial strategy-light asset business model-corporate behavior-corporate value.Taking the Heilan Home as the specific research object,the theory is demonstrated from the perspective of the case,through the analysis of the enterprise value creation path under the light asset business model of Heilan Home,the Heilan home and the heavy asset business model clothing enterprise representative Youngor Group.A comparative analysis of the value creation effect of enterprises to derive the ways of enterprise value creation under the light asset business model and the effects achieved.Through research,it is found that the enterprise value creation path under the light asset business model can be divided into two aspects: business strategy and financial strategy.The business strategy brings enterprise value from the aspects of supply chain,information technology,customer relationship,brand building and sales channels.The positive impact;the financial strategy generates the enterprise value creation effect from the four aspects of financing,investment,operation and distribution;through the comparative analysis of the enterprise value creation effect of the case,it is confirmed that the light asset business model is indeed conducive to enhancing the enterprise value.