Evaluation Of Brand Value Of Interbrand Model Based On Forecast Of Financial Statements

Brand is currently being used as an important intangible asset of an enterprise,attracting more and more attention in the market competition and the economic activities of enterprises.Due to the continuous increase in economic activities such as mergers and acquisitions,reorganization and mortgage lending among enterprises,China's theory of brand value assessment needs to keep pace with the times.Because of the late start of the research on the brand value assessment in our country,there is no systematic theoretical basis and the concrete implementation of the law.Therefore,it is of great significance to study the brand value assessment in our country.The main body of this article is divided into five parts.The first part introduces the background and significance of the research on brand valuation,summarizes the theory and method of brand value assessment at home and abroad,summarizes it briefly and summarizes the theoretical achievements of domestic and foreign scholars at present.Then summarized the current study of the most common method of financial statement forecast-the sales percentage method In the second part,The existing brand value evaluation model is comparatively analyzed,and the contents and specific indexes of Interbrand evaluation model are introduced.Classification and applicability analysis of various brand evaluation methods are also summarized,and the advantages and disadvantages of each evaluation method are summarized,And expounds the applicability and limitations of Interbrand assessment method in our country.The third part briefly summarizes the reasons why the Interbrand evaluation model needs to be corrected.Based on the theoretical foundation of the model,the methods to determine brand profit,brand force index and brand intensity in the model are improved.In the fourth part,the Interbrand model with the modified indicators is applied to the brand value assessment of Gree in China,and the differences between the two methods are analyzed based on the evaluation results of the world brand laboratories,which provides specific information for the brand value of Gree.The last part is the conclusion,points out the conclusion and the deficiency which this article draws,and looks forward to the future.The main conclusion of this paper is that the improved Interbrand evaluation method takes into account the impact of the three factors of finance,consumers and society on the brand value when evaluating the brand value,pays attention to the future income brought by the brand for the enterprise,The subjective assessment ledto inaccurate assessment results,which objectively and comprehensively reflected the brand's value.