Research On The Management Mode Of Transformation Of Zhiyuan Hotel

In recent years,with the development of the western region of Shaanxi province steadily,with its prominent geographical advantages,rich cultural heritage,has become the vanguard of reform and the development of the northwest five provinces,the provincial Party committee puts forward to build the "three a special rich beauty" of the western province strategy,has successfully hosted the 2011 World Horticultural Exposition and Euro Asia Economic Forum,so the Shaanxi tourism industry has made rapid development,but also for the development of the hotel industry has created a good opportunity and external environment.The hotel is a special group of hotel industry,because of its own system and marketing customer base and so on,has not been fully implemented market-oriented operation,often inferior position in the market competition,which needs to be reformed.As a representative of Shaanxi province government Hotel Shaanxi province stop Garden Hotel(hereinafter referred to as the park hotel),actively trying to reform,seize the opportunity in the good external environment,make full use of their own resources,foster strengths and circumvent weaknesses,and actively explore the development suited to their own political and business conference complementary business model,out of both government hotel the government reception characteristics,and develop the essence of commercialIn this paper,the park hotel business conference complementary construction management model and implementation as the main research direction.Through the study of foreign hotel management model,analysis of the garden hotel in the operation and management deficiencies;combined with the macro background and status of hotel management development of tourism industry in Shaanxi Province,in-depth analysis the internal and external environment of the hotel;innovatively theoretically expounds politics business meeting complementary management model,and summarizes the essential characteristics,and then build a business meeting and complementary business model.In this paper,combined with the actual stop Garden Hotel,a whole train of thought from strategic planning,internal management,at the same time,the specific implementation of the ideas and research are discussed further,find out the realistic and effective measures to support the implementation of political and business conference complementary business model system.