Empirical Study On Influence Factor Between Logistics Enterprise And Enterprise Of Customer Based On KMV Model

We can distinguish third-party logistics from others because the customers of them include individual users and enterprise.Third-party logistics need to focus on the problem that how to maintain good relationship with enterprise of users and increase their loyalty.Relationship marketing provide a new way to establish a long-term stable cooperate partnership.First,this paper studies current situation of the development of the theory of relationship marketing and customer satisfaction.By reading a lot of paper,this paper combined relationship marketing and customer satisfaction to build a new theory model and assumptions.Then according to the theory model and assumptions,this paper the index system for designing questionnaire.In order to ensure the representation of samples and thinking about the customers of enterprise,this paper selected the enterprise of diamond level from Taobao.They usually have long-tern cooperation with third-party logistics enterprise.After data collection,SPSS software and AMOS software are using to analyze the reliability and validity.Then 11principal component factors were selected through factor analysis.Based on the analysis of data,this paper summarizes the results of data.The result conclude that customer orientation and fame of enterprise have significant impact on the degree of trust,and technical ability and relational investment have significant impact on the degree of the level of commitment.Trust and commitment have significant impact on the cooperation and recommendation and purchase of enterprise.The perceived quality of response that this paper added to KMV model have significant impact on the degree of the level of commitment.