The Impact Of Shared Bicycle Customer Experience On Customer Rloyalty

When reading the relevant literature,I found that most of the researches on bicycle sharing only focused on theoretical research and lacked empirical analysis,and that the only article is about the satisfaction of sharing bicycles.In order to improve the orderly and sound development of the shared bicycle industry,enhance the actual experience,exploring the experience of the rider again.In this context,it is urgent to construct an effective mechanism between shared bicycle customer experience and customer loyalty,broaden the research direction of the bicycle industry,and put forward practical suggestions for the rider's loyalty,which is of great significance to the development of the bicycle industry.This paper intends to reveal the impact of shared bicycle customer experience on customer loyalty through relevant data as an entry point:Firstly,starting from the cycling experience,actually experience the cycling quality,app software,emotions and social factors.Through these factors,experience whether the rider will continue to ride and share the bicycle,Secondly,starting from the existing theory,test the adjustment effect of different experience satisfaction on the riding loyalty in the shared bicycle industry;Thirdly,the SEM method is used to explore the impact mechanism of the experience loyalty,that is the transmission path of the cycling experience to whether or not to continue to loyally ride.The research methods used in this paper are SEM and some statistical methods.The research is basically based on the surveyed students and some social workers,use a questionnaire to collect data,Modern multivariate statistical analysis methods such as one-way ANOVA and independent sample T test are used to prove relevant theoretical hypotheses and inferences,At the same time,the SEM method is used to analyze the impact of bicycle customer experience on customer loyalty.The main conclusions of this paper include:Firstly,there are significant differences in customer experience,perceived value,customer satisfaction,and customer loyalty between different genders and occupations.Secondly,the actual experience of bicycle has a significant impact on the value of perceived value;the effect of emotional experience on customer loyalty is significant,the perceived value has a significant impact on the role of customer loyalty,the perception of bicycle emotion has significant significance on bicycle perception.Thirdly,the analysis of the impact path of customer experience on customer loyalty verifies that perceived value plays a mediating role in this path.Fourth,the impact of the bicycle real experience on customer loyalty is adjusted by the rider's satisfaction,that is,the higher the satisfaction of the bicycle customer,the weaker the customer experience and customer loyalty relationship.This paper suggests that the cycling industry must pay attention to the significant effects of various dimensions in the paper on customer loyalty.Firstly,the government should plan and innovate management methods and concepts,establish government supervision departments,and increase education and publicity to promote civilized cycling,Secondly,the company has formulated a reasonable and orderly plan to distribute shared bicycles,use information technology to establish a social supervision platform,and improve the efficiency of bicycle resource allocation.