Study On The Social Of Mobile Online Game

people have been liberated by electronic technology and artificial intelligence from the enormous pressure of material life today.Human beings have entered the"surplus era"and"rich media era".With the development of mobile Internet and Intelligent Terminals,mobile online games have become the daily entertainment for most young people.Mobile games integrate various new social media platforms to achieve deep social development.As virtual socialization begins to expand into real interpersonal social interaction,the game culture further realizes and deepens the spiritual shaping of moderrn citizens.Its influence is unprecedented,creating a new form of cultural integration as"Game Circle +Social Circle".In this context,this paper focus on the following aspects of mobile online games:the specific performance of the socialization,the implementation of internal mechanisms and their external means.Meanwhile,with reference to relevant theories and models.mobile online games are used as cultural products to build their socialized innovation model,in order to meet the higher emotional value needs under the background of consumption upgrade.This innovation model can not only help us to explore the innovative development path of mobile online games,but also can achieve deep interaction and value conversion with players.The paper combined with the development process of mobile online games,the current situation of mobile online game market operation and industrial development in China is summarized.Secondly,through the definition of social interaction and social behavior in mobile online games,the specific performance of mobile game socialization in how to acquire new players,how to monetize existing players and how to retain old players is analyzed.At the same time,the characteristics of the virtual community have presented in the network society during the socialization process of mobile games.According to this characteristic,the perspective of virtual community research is used to analyze the internal mechanism of the socialization of mobile online games.Finally,under the framework of the theory of communication semiotics,the mobile game social mechanism is abstracted into a concrete model.At the same time,the innovation development mechanism is proposed under the Hooked theoretical framework.In order to guide the healthy development of mobile games in the social process,it is advocated to make the player's emotional interaction more story-based and poetic,and provide active emotion experience and positive value output.The socialization of mobile online games is essentially richer and more beautiful emotional maintenance and cultural communication.As an emerging medium for spreading the spiritual symbols in the era of mobile internet,only by guiding its healthy development can mobile games truly build a poetic bridge of emotional transmission between players and society.This also can shape a healthy and positive digital civic spirit.In the future with both opportunities and challenges,the development of the mobile online game industry will not only create huge economic value,but also highlight its important social value in the fields of cultural inheritance and artistic aesthetics.