The Influence Of Money Concept On Risk Decision Preference:The Moderating Effect Of Uncertainty Tolerance

As an important resource in economic society,money has a lot of complex influence on individual behavior decision-making,and the risk brought by uncertainty is the characteristic of decision-making.In order to explore how the concept of money affects the judgment and choice of individuals in the risk situation,and the relationship between the uncertainty tolerance as an personality trait,this study adopts a sample of college students.Based on the related research of risk decision-making preference,the influence of money concept and uncertainty tolerance,four experiments were designed to carry out the empirical study.Study 1(experiment 1 and experiment 2)starts the concept of money by using classical mixed-word sentence task to explore the impact of perceived concept of money on its subsequent risk-choosing behavior.Experiment one explores the direction of the influence of the concept of money under the risk-benefit situation,and the second experiment verifies whether the result can be extended to the loss situation corresponding to the profit.The results show that the individuals who accept the concept of money are more likely to seek risk in the subsequent decision-making tasks,which shows that the environmental clue of the concept of money can affect the risk decision preference of individuals.Enhance their risk-taking tendency in specific decision-making situations.Study 2 uses word correlation to rate another priming method,continues to test the main effect of money priming,and adds uncertainty tolerance as a personality variable to explore its relationship with the concept of money and risk decision-making.Two experiments(experiment 3 and experiment 4)were also used to explore the risk situations of income and loss.The results further verified the main effect of the concept of money,and found that individuals with high uncertainty tolerance were more likely to seek risk than those with low uncertainty tolerance.At the same time,the influence of money concept on risk decision-making preference is regulated by uncertainty tolerance,and the influence of money concept on individual risk decision-making preference with high uncertainty tolerance is more significant.In summary,in different risk situations,the concept of money makes individuals more inclined to take risks.This is because the concept of money induces theself-sufficiency of individuals,which makes individuals have stronger autonomy and control,and have greater self-confidence.To choose adventures for better results;and the alienation of others caused by the concept of money,so that individuals avoid convergence with others,tend to take adventurous behavior to show their uniqueness.In addition,since the target structure initiated by the concept of money converges with the behavioral goals of individuals with high uncertainty tolerance that would not have avoided risk,the risk-motivation of individuals with high uncertainty tolerance is further driven after the concept of money is initiated.This study introduces the concept of money in daily life into the study of environmental factors in risk decision-making,and reveals the results of the influence of money concept on individual decision-making preferences and its interaction with personality traits.It enriches the existing research theory in related fields and provides some practical reference for individual risk decision-making behavior.