Research On Optimization Of Internet Celebrity-Electronic Commerce Marketing Model Under 5T Theory

In recent years,the internet celebrity economy has become a social hot issue.As a new kind of economic model based on the development of the internet,the growth rate of the internet celebrity economy is remarkable.Unlike the real economy,which must rely on specific physical products,the internet celebrity economy covers a wider range.As a product of mobile internet,the internet celebrity economy is a new economic model adapted to the development law of the new era,and the internet celebrity-e-commerce marketing model is a relatively mature model.Different from the traditional marketing model,the internet celebrity-e-commerce marketing model uses more free marketing techniques and can get information feedback more quickly,thus making the whole model run efficiently.Learn how to use good marketing methods in this model,especially word of mouth marketing,so as to make the whole model more reasonable,can better promote the development and maturity of the whole model.Andy Sernovitz constructs a 5T model in his book word of mouth marketing:Talkers,Topics,Tools,Taking parts,and Tracking.As a classic theory of word of mouth marketing,5T theory can play a good role in traditional marketing.Does the5 T theory fits the new marketing model? How to better apply the 5T theory to this model?In this paper,the application of 5T theory in internet celebrity-e-commerce marketing model will be explored and studied by combining literature,investigation,analysis and case study.Firstly,this paper will make a systematic analysis of web celebrity-e-business marketing model based on the research status and development status of internet celebrity-e-commerce model at home and abroad.Secondly,this paper will analyze and summarize the application and marketing points of internet celebrity-e-commerce model under various elements of 5T theory from this three aspects: questionnaire survey,practitioner interview and internet celebrity brand case study Finally,based on the internet celebrity-e-commerce marketing model's present situation and investigation and analysis of the results of the study,through a comprehensive analysis of the application of 5T theory in the internet celebrity-e-commerce marketing model,and propose optimization suggestions for the marketing of internet celebrity-e-commerce model according to the existing problems,establish 6T theory which is more applicable to web celebrity-e-commerce marketing model,so that this new kind of economic development model can be improved.This paper has certain limitations in research,but it can also promote the development of internet celebrity-e-commerce industry,and give some ideas and directions to relevant practitioners and entrepreneurs.