Short-Video Advertising Research Of International Brands In The Chinese Market

After the reform and opening up,international brands have entered the Chinese market one after another.With their brand influence and good quality,they have quickly won the favor of Chinese consumers,occupying a large market in China,and international brands are very popular in China.However,with the development of China's economy,the advancement of production technology and the increasing influence of brands,Chinese brands have begun to compete with international brands and compete with international brands for the Chinese consumer market.The intensification of competition has led to a series of adjustments in the advertising strategies of international brands in the Chinese market.The most important aspect is the choice of advertising media.International brands have chosen a short video platform that is more in line with audience viewing habits.At this time,the short video platform and advertising represented by the vibrato is in the prosperous period.The brand owners began to pay attention to short video advertisements.The international brands used short video advertisements as an important form of advertisements,and they opened enterprise numbers on the vibrato.Brand Promotion.Through short video advertising,the brand influence of international brands has been greatly improved.The international brand's advertisement on the vibrato has attracted a large number of fans and attention.Compared with the traditional media advertisement,the short video advertisement has brought the biggest brand influence and potential consumers to the international brand in a very short time..Based on this,the author collects and analyzes the data of the international brand advertisements on the vibrato,and analyzes the advertising strategies of the international brand's vibrating short video in several aspects,and i found problems in international brand short video ads and made suggestions for existing problems.