A Research On Gold Hong Ye Paper Group Co.Ltd.within Harvard Frame Work

With the sustained development of China’s economy,domestic paper industry has also developed rapidly.By 2018,the annual output of domestic paper in China has reached 10 million tons,ranking first in the world.The high growth dividend of domestic paper industry urges industry competitors to join and occupy market share constantly,which also causes the vicious circle of low price competition in this industry to intensify.GHY Paper Industry is one of the leading enterprises in this industry.Revenue growth is fast from 2013 to 2017.It belongs to the first-line level of the same industry in terms of total assets scale,net assets scale,risk control ability and so on.It has strong market competitiveness.However,family-owned enterprises often neglect financial management and extensive operation.While the company’s performance is growing rapidly,there is still a lot of room for optimization of financial indicators such as operating profit margin and gross sales interest rate,which shows that there is still a large room for improvement in the enterprise’s operating capacity and asset management capacity.With the continuous renewal and iteration of technology,the fierce market competition environment and the rapid development of e-commerce channels,GHY’s performance support is slightly weak,and there are greater risks in its solvency.Harvard Analysis Framework,as one of many analytical frameworks,strives to overcome the limitations of traditional financial analysis.Based on the Harvard Framework,this paper also makes a detailed analysis of the GHY Paper Industry from four dimensions:strategic analysis,accounting analysis,financial analysis and Prospect analysis,comb:ining quantitative and qualitative analysis,from macro-environment,strategic choice,accounting quality and cash flow,profitability,operational ability and growth ability in financial analysis.Throughout the analysis and summary,it is concluded that GHY has obvious advantages in technology,market,brand and resources under the condition of stable domestic economic development and favorable policies of the national paper industry.GHY should give full play to its own advantages,make use of external opportunities and seek maximum development efficiency.On the one hand,we should improve the performance through plate new retailing and intensive cultivation of channels,promote buyer credit to achieve the performance of distributors,continue to expand market share to stimulate performance growth;on the other hand,we need to strengthen financial management,make appropriate use of financial leverage,ensure healthy capital flow,so as to ensure the rapid development of enterprises.