Research On The Influencing Factors Of Hotel Crowdfunding Achievement Rate In Eastern My Country

At present,the contradiction between people's growing need for a better life and unbalanced and inadequate development has become a new contradiction in social development.The unbalanced and differentiated regional economy has appeared in all walks of life in the process of development.Crowdfunding,as a new mode of Internet financing,has significant spatial differences in the number of crowdfunding platforms and the scale of project financing of crowdfunding platforms.The existing research on the influencing factors of crowdfunding development mainly focuses on the description of crowdfunding projects,project participants,the amount of project financing,the number of project participants,and the type of projects.The regional differences of projects are seldom considered.From the perspective of regional economy,introducing regional economic and social variables to enrich the research on the influencing factors of crowdfunding development can promote the healthy development of crowdfunding.The eastern part of China is the most active area of economic development,including Beijing,Shanghai,Jiangsu,Shandong and Fujian.As a new type of crowdfunding project,Hotel crowdfunding has gradually developed into a hot spot in recent years.The development of hotel crowdfunding not only enriches the types of crowdfunding financing,but also has great significance for promoting the development of hotel industry.This study summarizes the background and current situation of crowdfunding development,combs the existing research of predecessors,and takes short board theory,herd behavior theory,rational behavior theory and expectation theory as its theoretical basis.By analyzing the influencing factors of crowdfunding from two aspects: internal project factors and external regional environmental factors,the research hypothesis of regional impact hypothesis,project impact hypothesis and other influencing hypothesis is made,and then the empirical model is constructed.Then,we collect all kinds of data and information of hotel crowdfunding projects in2017 on the four platforms of multi-color investment,investment and financing circles,start bar and fifth creation.According to the software of econometric analysis,we analyze 360 project samples by using multivariate statistical analysis and measurement method,and explore the impact of various factors on Hotel crowdfunding projects,and get the results of the study.The main conclusions of this study are as follows: The analysis of the influencing factors of hotel crowdfunding projects is divided into three categories,which are divided into three categories: regional influencing factors,project influencing factors and other influencing factors.(1)In terms of regional influencing factors,regional fund-raising capacity,residential investment level,urban construction level,and accommodation industry management level all positivelyaffect the fund-raising rate of crowdfunding projects,while the land tax level negatively affects the financing of crowdfunding projects.rate.(2)In terms of project influencing factors,the minimum starting amount and the target amount of the project have a negative impact on the rate of completion of crowdfunding project financing,while the number of project support and the size of the fundraising market are positively affecting the rate of fundraising for crowdfunding projects.There is no significant relationship between the number of fundraising projects and the rate of completion of crowdfunding project financing.(3)In terms of other influencing factors,human participation and residents' living standards are positively affecting the rate of fundraising for crowdfunding projects.Finally,the fundraisers of the crowdfunding project and the regional government proposed the feasibility of developing hotel crowdfunding.