Research On The Problems And Countermeasures Of Y Group Finance Company Under Big Data Environment

The enterprise group has always been seeking the best fund management mode for the purpose of exploring and improving the level of capital management,and has always been aiming at improving the efficiency of capital use and reducing the cost of funds.Finance companies are one of the increasingly popular models.A model not only enhances the level of capital management of group companies,but also increases the security of funds and the efficiency of the use of funds.Choosing a financial company as a centralized fund management model of an enterprise group is already a general trend.This is inseparable from the positioning of the financial company.As a non-banking financial institution within the enterprise group,the financial company can effectively pool the overall funds within the group to form a certain fund size.,To provide various types of fund management services for enterprise groups and member groups of enterprise groups,to achieve the efficient use of funds and the effective reduction of the cost of funds,the corporate group's fund management status is a new look,and the resource allocation is more reasonable.The arrival of the era of big data makes the financial company's management and management problems prominent.The financial company's inadaptability to the characteristics of the big data era and its inability to adapt to the situation in a timely manner make the financial company model encounter a great challenge.Y Group established a financial company in 1988 and became one of the first large-scale enterprise groups in China to establish a financial company.With its strong economic strength and rich management experience,Y Group made up for the defects of the old model and emerged a new model and new environment.New issues.The study and practice of financial capital management models for financial companies at home and abroad are not the same.To understand this model more clearly and to explore the current status of financial company operations in China,this paper uses the case analysis approach to Y Group Finance Corporation as an example.Based on the analysis of relevant financial data and data from 2011 to 2017,the relevant conclusions are drawn.The main contents are as follows:First of all,it is necessary to understand the importance of the centralized fund management model for enterprise groups and to understand one of the centralized fund management modes:the financial company model,clarifying its function and status;secondly,exploring the characteristics of the era of big data and its impact on financial companies;The basic situation of Y Group,the status quo of Y Group's financial companies and the results obtained so far,highlights the problems in the centralized fund management of Y Group's financial companies and the causes of the problems.Finally,based on the background of big data era,the existing problems in the existing models are provided from the perspectives of platform construction,business innovation,risk monitoring,and strengthening of fund planning management to provide corresponding solutions to help the Group increase the level of centralized management of funds.With a view to providing relevant reference value for related industries or companies that have established or are preparing to establish a financial company.