Research On The Promotion Strategy Of Regional Brand Value Of Leling Jinsixiaozao

Agriculture is the advantage and traditional industry of our country.It is an important measure to reform the supply-side structure of agriculture to optimize the distribution of agricultural products and develop modern agriculture.Because of the typical regional characteristics of agriculture,the quality of agricultural products is different under different natural environment and natural resources.How to give full play to the regional advantages,in-depth development of the characteristics of local agricultural products,and create a unique regional brand of agricultural products,is of far-reaching significance for changing the mode of agricultural development and realizing the modernization of agricultural development.Jujube resources are important economic resources,ecological resources and cultural tourism resources.Jujube industry was once the dominant industry and characteristic industry in Laoling City.However,in recent years,with the rapid development of industrial economy and the continuous expansion of service industry,as well as the impact of Xinjiang,Cangzhou and other field jujube and the impact of natural disasters for several years,the superiority of red jujube resources in Laoling City has been weakened day by day.Jujube industry status gradually declined,jujube farming enthusiasm seriously frustrated.Starting with the general situation,development course and current situation analysis of The golden silk jujube in Laoling City,this paper analyzes the problems still to be solved in the construction of regional brand of The golden silk Jujube,such as the lack of brand "value extraction" and the unclear positioning of regional brand.The quality drops,the prestige of the regional brand is affected,the market competition intensifies,the strength of the regional brand protection is not enough,the main body of management is chaotic,the management mechanism is not perfect,the multiple protection ways are superimposed,and the brand management is relatively chaotic.In view of this,this paper takes the regional brand of The golden silk jujube as the research object,and studies the brand,regional brand of agricultural products,industrial cluster,brand marketing theory and so on.Based on the analysis of the factors affecting the promotion of regional brand value of The golden silk Jujube,this paper puts forward the promotion strategy and implementation suggestions of the regional brand value of The golden silk Jujube.The ultimate purpose is to make use of the strategy of promoting the value to give full play to the brand value effect of the regional brand of The golden silk Jujube,increase the benefit of the main body of market participation,and make the regional brand of The golden silk Jujube become a powerful force to drive the economic development of Laoling City.