Research On Micro-marketing Strategy Based On Pocket Micro-store Platform

The rapid application of new communication technology in the field of media has directly brought about new media forms,greatly affected the media contact habits and tendencies of the audience,the rapid popularization of mobile phones,the development of social tools,and made social connections.The network hub has become an important type of influence,occupying a lot of time for users,so that the whole society has entered the "micro-era" of new media.With the promotion and development of social media,social e-commerce has gradually emerged,which has brought about a trend of "purchasing agents in moments".The rapid rise of mobile phone micro-stores has provided an orderly and safe trading platform for small and medium-sized WeChat businessmen and standardized the marketing environment.Contributed to the development of micro-marketing.North As a tool for small and medium-sized WeChat merchants to realize micro-marketing,App,which is owned by Beijing Pocket Fashion Technology Co.,Ltd.,has accumulated a large number of customer resources and has a high momentum of development.This paper is called pocket micro-store.Taking the platform as the starting point,through the application analysis of the related functions of the platform,this paper puts forward some optimization suggestions for the problems existing in the process of marketing and promotion of its users,so as to improve the rapid development of customers in the era of mobile phone online stores.The strategic mechanism of promotion products enables enterprises to better seize the opportunity of micro-store to achieve micro-marketing,grasp new business opportunities,and achieve the maximization of economic benefits.This paper is divided into six chapters: the first chapter is a review of the research,mainly including the research background,literature review and so on;The second chapter is about the pocket micro-store App and micro-marketing related overview,including the relevant theoretical basis of this study and the combing of related concepts;The third chapter mainly discusses the market situation of pocket micro-store platformand the operation status of its operators,and reflects the related applications of micro-marketing from the perspective of user use scene and promotion mode.The fourth chapter comprehensively expounds the concrete problems existing in the process of micro-marketing for the operators of pocket micro-store platform,and on the basis of the "three micro-marketing system",analyzes the drainage from the platform relying on the platform.To the limitations of each link of promotion;the fifth chapter,according to the relevant problems,with the help of a certain theoretical basis,mainly puts forward the corresponding optimization countermeasures from the development of pocket micro-store itself and the market drainage of the operator itself,related operation,service support and so on.The sixth chapter provides some references for enterprises or individual WeChat businessmen to make better use of the platform to realize micro-marketing through the sharing of specific operation promotion cases.