| The putting forward and promoting of "The Belt and Road" strategy effectively promotes Chinese enterprises foreign investment boom,the rapid growth of total foreign investment of china.In 2015,China’s total foreign direct investment grew by 18.2%,China becoming the world’s top second foreign investment country after the United states.With the rising of investment enthusiasm,increasing the amount of investment in the market environment,China’s enterprises are also faced with "zero investment gains" and great deficit,Investment efficiency as a measure of the ability of enterprises to use funds by scholars as an important research object.Investment activity is an important financial decision making behavior.The efficiency of investment affects the capital operation and production operation.Due to the problems of principal-agent and asymmetric information in the market economy,there are many kinds of inefficient investment behaviors such as over investment and insufficient investment.Improving the investment efficiency of enterprises is of vital importance to protect the interests of investors and the interests of shareholders,and also has a positive impact on the effective allocation of resources and the utilization efficiency of social resources.As one of the characteristics of accounting information quality,the investment activities and financing activities of enterprises have indelible influence.In order to explore the relationship between the use of conservatism accounting policies and the non efficiency investment of enterprises,especially the lack of investment,this paper adopts the following research ideas:First of all,on the basis of previous studies,the author makes a comprehensive analysis of the relevant theories in order to form a comprehensive understanding and understanding,for the empirical research part of the choice of a reasonable measurement model for theoretical matting.From 2011 to 2014,the Shanghai and Shenzhen A shares of listed companies as observation samples,studying on the governance effect of conservatism on corporate investment behavior.Provide data support for Chinese enterprises to improve investment level.The conclusions include that there is significant negative correlation between accounting conservatism and over investment,that is to say accounting conservatism can improve enterprise excessive,and there is significant negative correlation between accounting conservatism and under investment,namely accounting conservatism intensified enterprise investment shortage.Finally,providing suggestions for our government and policy recommendations and enterprises on the basis of empirical results,help to improve the Chinese enterprises investment environment and enterprise investment behavior,improve the level of enterprise investment efficiency. |