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Study On Enhancing User "Experience" Of Advertising Information-guidance Notes On Advertising Practice Such As "ASUS "

Posted on:2020-04-27Degree:MasterType:Thesis
Country:ChinaCandidate:J Y BaoFull Text:PDF
GTID:2439330575472649Subject:Industrial design engineering
Abstract/Summary:PDF Full Text Request
In the activities of advertising information,the rapid and effective dissemination of advertising information to the target audience plays a crucial role in the ultimate realization of advertising goals.At the consumer level,the relationship between advertising information and consumers in the process of dissemination,the efficient dissemination of advertising information lies in the degree of association between advertising information itself and the audience,so as to improve the compatibility between audience and advertising activities,so that consumers are fully immersed in advertising information.It is one of the efficient ways to reach the audience with advertising information.At the level of advertising objectives,the relationship between advertising information and media in the dissemination,and the efficient dissemination of advertising information lies in the combination of advertising information ontology and advertising media.Therefore,enhancing the user's "experience" of advertising information is one of the most important factors for achieving advertising goals.Through the immersion of user to create the basic theory of "experiential" information,the practical application in the creation of graduation design works.The purpose is to change the way in which users receive information under traditional means,and it is different from the traditional advertising way in which traditional advertisements relate to the audience in the dissemination of information.It establishes the connection between advertising information and users and strengthens the understanding of advertising information to users.Experience,In order to improve the speed and efficiency of advertising information dissemination.
Keywords/Search Tags:Experiential, Advertising Information, Information Immersion
PDF Full Text Request
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