Study On PPP Financing Model Of Tourism Industry In Hebei Province

Hebei Province has the rich and high-quality tourism resources,surrounding the Beijing and Tianjin,located in the core area of North,Northeast and Northwest China.Its tourism market is in great demand now.The Hebei Provincial Department of culture and Tourism attaches great importance to the development of its tourism and explicitly sets forth the comprehensive development of tourism and the improvement of tourism quality.It regards tourism as the driving force of the adjustment and upgrading of industrial structure in Hebei Province.Aimed at building as the strong tourism province,Hebei Province is to take the tourism supply-side structural reform as the main line,the comprehensive tourism reform as the driving force,the global tourism demonstration as the carrier,the tourism industry development conference platform as the key point,and the industrial integration development as the approach,so as to greatly enhance the professionalization and standardization of tourism.Since a series of measures were taken by the Hebei Provincial Tourism Development and Reform Commission,the tourism has constantly get developed and its revenue has increased year by year.However,the development and innovation of tourism product are also quite different from its own tourism resources,location advantages and market demand.What' more,there are still some serious shortcomings in tourism infrastructure,servicing facilities and tourism product supply.General Secretary Xi Jinping inspected Hebei in 2017,when he clearly pointed out that Hebei Province and Zhangjiakou City should seize the historical opportunity,closely comply with the thirteenth Five-Year Plan,promote the integrated development of Beijing,Tianjin municipalities and Hebei Province,drive the construction of various aspects during the preparation of the Winter Olympics,and hand over two outstanding answers to the Winter Olympics and local development.However,the development and construction of tourism in Hebei Province mostly depend on the government financial investment,which increases the financial pressure of the government.Meanwhile,with the development of tourism,relying solely on government's financial support cannot meet the development needs of the tourism.The funding gap has become the biggest obstacle.The PPP model provides the high-quality tourism projects according to the capital cooperation between the government and society and according to the common development of the tourism.It also uses the social capital to develop tourism in order to reduce the government financial pressure.Therefore,this paper will take the feasibility of PPP financing in Hebei tourism industry as the research object,and use the methods of normative analysis and case analysis to analyze this feasibility.This paper focuses on the tourism PPP financing in Hebei Province under the rapid development of tourism in Hebei Province.It firstly summarizes the domestic and international research status,the PPP financing concepts and related theories in order to providing the theoretical support for bringing the PPP financing concepts into the tourism.Secondly,it also analyzes the current situation of the tourism investment and financing in Hebei Province,which mainly analyzes the current situation and the current problems of Hebei tourism investment and financing,and concludes the realistic necessity of the tourism investment and financing in Hebei Province.Thirdly,it analyzes the necessity and feasibility of tourism PPP financing in Hebei Province from the PPP financing policy,the economic environment and the tourism resources owned by itself.It also discusses its restrictive factors.Finally,it studies the PPP project of Wuyuezha,Lingshou County,Hebei Province,concludes that Hebei tourism is suitable to use the PPP model,and summarize some suggestions according to the previous analysis.Extending the PPP model to the tourism sector will provide the new financing methods for the tourism industry,and will promote the tourism development of Hebei Province.Thus,this study of the feasibility of PPP financing for tourism in Hebei Province is not only of importantly theoretical significance,but also of greatly practical significance.