Research On The Beautiful Rural Development Based On SWOT Analysis

China is a traditional agricultural country,The Chinese civilization is the representative of agricultural civilization,and the countryside is the cornerstone and carrier of Chinese civilization.It plays an important role in the development and inheritance of Chinese civilization.After China’s reform and opening up,the economy and society have entered a period of rapid development,the level of industrialization has been increasing,the comprehensive national strength is increasing,the urbanization is developing faster and faster.However,due to the dual structure of urban and rural areas,rural development is lagging behind urban areas,urban and rural differences are growing.Reform and opening up the distribution of urban and rural areas is seriously uneven,in the face of the current rural development dilemma,the first document in 2013,the first proposed to build a"beautiful village" of the goal,the beautiful rural construction as an important part of the realization of beautiful China.In this context,Qiubei Village began to carry out beautiful rural construction,through years of development and construction,Qiubei Village in the beautiful rural construction,and achieved remarkable results,mainly in supporting infrastructure construction has improved,living environment Has been improved,the quality of life of the villagers has improved,but due to various reasons for the main and objective aspects,Qiubei Village in the beautiful rural construction sustainable development,promote the development of agricultural industrialization,the beautiful rural construction policy interpretation and implementation,Income and so on are still urgent to improve and solve the problem,need to Qiubei Village beautiful rural construction in-depth theoretical analysis to guide further practice to explore.This article focuses on the development and construction of beautiful rural areas,and chooses Qiubei Village of Zhenjiang city as the research object.Through the use of SWOT analysis method to study the construction of the beautiful village of Qiubei Village,the SWOT analysis method is introduced into the beautiful rural construction research,which provides a new perspective and enriches the beautiful rural construction research method.Through the study and promotion of beautiful rural construction,is conducive to the development of rural areas,is conducive to the beautiful Chinese construction.In the case of Qiubei Village,through the use of swamps to analyze the beautiful rural development and construction of the Qiubei Village,on the one hand Qiubei Village,the next step to build beautiful villages and other measures and suggestions,on the other hand for other places for the construction of beautiful villages to provide reference.In the specific research,through the comprehensive discussion on the current situation of rural construction research at home and abroad,combined with the actual situation of Qiubei Village,the SWOT analysis method was introduced to analyze the beautiful advantages,disadvantages,opportunities and threaten rural development and construction of Qiubei Village,the establishment of swamp strategic matrix,The development of Qiubei Village beautiful rural construction and development strategy choice,at the same time through the analysis of the results of the construction of beautiful rural construction at home and abroad,in the scientific planning,the Government effectively promote effective marketing,pay attention to public infrastructure construction,these four aspects of the development and construction of Qiubei Village reference.Based on the analysis of the development strategy of the beautiful rural development in Qiubei Village,it is proposed to consider the choice of WO and WT strategies,learn from the beautiful rural construction research at home and abroad,and promote the countermeasures and suggestions for the beautiful rural development of Qiubei Village:pay attention to industrial support and speed up resource development;Pay attention to the system innovation,multi-party construction and construction funds;focus on planning-oriented,adhere to the planning first;attention to talent,training the introduction of many talents;focus on resource integration,into the surrounding environment.