Research On Qihoo 360's Financing Strategy

In the early days,China's domestic capital market had many restrictions on the listing of Internet companies.Internet companies represented by Qihoo 360 Company adopted the construction of the VIE architecture model to carry out overseas listings.The overseas listed Chinese concept stocks once attracted the attention of overseas investors..However,with the continuous changes in the economic situation in recent years,overseas listing policies and laws have become stricter,overseas short-selling agencies have made several rounds of short-selling,and the risks of the VIE structure have continued to appear.The U.S.capital market has underestimated the market value of Chinese companies,and some of them have generated privatization.At the same time,The rapid development of the domestic capital market and the impact of domestic policies on the tilt of the Internet industry and the overall economic environment have formed a return trend of privatization of China's general shares.On the one hand,the return of China's general stock market reflects the strategic plan of China's general stock market,which can improve the financing situation of China's general stock market.On the other hand,the return of China's general stock market also meets the needs of the national strategy,which helps to improve the structure and pattern of China's capital market and can provide excellent investment subjects for the domestic capital market.We will promote the economic transformation of the country and promote the growth and development of emerging economic enterprises.This paper expounds the financing and financing theory approach of Qihoo 360 company,analyzes and collates the related documents,and puts forward the causes of financing problems and countermeasures.Firstly,the background meaning,method content,theoretical basis and literature review of the research are described.By studying the above contents,we can grasp the meaning of financing,the types of financing and the basic theory of financing,etc..At the same time,through reading and studying the relevant literature,we can provide theoretical support for the overall research process of the financing strategy of Qihu 360 Company in this article.The specific contents of this paper are expounded.Secondly,it mainly introduces the current financing situation and existing problems of Qihoo 360 Company.Through the introduction of Qihoo 360 Company's basic situation,equity structure,and internal and external environment,it expounds its financing status quo and analyzes the problems it faces in financing.At present,360 has a single financing channel,a large scale of financing needs,and insufficient endogenous financing.Through the elaboration of the problem,it provides a detailed factual basis for finding the cause of the problem.The third part is to analyze in detail the cause of the discovery in the process of Qihoo 360 company financing.This part analyzes from the perspective of enterprise operation management,government policy and market system analysis,and enterprise financing innovation ability,and finds out the problems in the process of listing financing and stock issuance,summarizes the impact results,and provides direction support for subsequent solutions.Finally,it expounds the choice and implementation guarantee of Qihoo 360's financing strategy,and provides options for 360's financing through the elaboration of the endogenous financing strategy and the exogenous financing strategy.It can increase the retained earnings of enterprises,increase the capital investment of shareholders,win the financial support of the government,and introduce multiple financing methods.At the same time,in order to ensure the accurate implementation of the strategy,guarantee measures are proposed.