Case Study On The Construction Mode Of The Internet Financial Ecosystem Of The Ant Financial Service Company

With the application of emerging technologies which includes cloud computing,big data,artificial intelligence and blockchain,Internet finance has developed rapidly,technology and finance gradually combined into a new financial ecosystem.At present,the research on financial ecology theory can be divided into two directions:one is the research on the structure and factors of financial ecology,the other is the research on the construction of Internet financial ecosphere.Tetheoretical system has been preliminarily formed,there are relatively few studies on financial ecological practice,and the way of Internet financial ecosphere construction has not yet formed a complete logical system.Based on the realistic analysis of Internet financial ecosphere,the Ant Financial Service Company's Internet financial ecosphere is at the forefront of the times and has formed a relatively complete Internet financial ecosphere.The practice of the Ant Financial Service Company proves the scientific nature of the theory of Internet financial ecosphere.This study will conduct an indepth analysis of the construction of the financial ecosystem of the Ant Financial Service Company.The construction of the financial ecosystem of has gone through three important stages:First,the era of single product: the era when Alipay was only used as a thirdparty payment tool;Second,comprehensive financial the Ant Financial Service Companyancial platform:the Ant Financial Service Company gradually launched financial investment and financial management tools,such as current financial management(Yuebao),regular financial management(Zhaocaibao),small and micro loans(Ali small loans),to form a comprehensive financial platform.Third,the formation of financial ecosphere: the emergence of wealth management(Mayi jubao)and network banking(ebusiness bank).The Ant Financial Service Company has obtained the business license of third party payment,fund management and sales,insurance,banking,credit investigation and other financial services.The Ant Financial Service Company makes use of its own technical and data advantages to provide basic support for other subjects in the financial ecosystem and comprehensively improve the transaction efficiency in the financial ecosystem.It took more than ten years for ant financial to form the current financial ecosystem,and the following conditions are required to build such a financial ecosystem:The research on Platform construction is analyzed from the aspects of platform resources,business model and platform innovation.The value management of enterprises is discussed from the aspects of value proposition,value cocreation and value sharing,it should construct Service-oriented system.Thinking about the evolution of Internet financial ecosphere,the evolution of Internet financial ecosphere of the Ant Financial Service Company is illustrated from the aspects of evolution goal,evolution mode and evolution power.The analysis of risk prevention shows the establishment of risk prevention system from the aspects of company's technology,risk control platform and sesame credit.Through indepth analysis of the establishment of Internet financial ecosphere of the Ant Financial Service Company,it is concluded that the establishment of a sound Internet financial ecosphere requires the following conditions: resource integration and Platform construction improvement;Attach importance to Service-oriented and promote value enhancement;Reform and innovation,maintain the ability of continuous evolution;Pay attention to risk prevention,maintain the conclusion of ecological security.Through the study on the construction process of Internet financial ecosphere of ant financial,the logic and feasibility of financial ecological theory are proved.This paper supplements the Internet financial ecosphere theory in practice,and expects to provide corresponding references and suggestions for similar Internet financial enterprises to establish their own Internet financial ecospheres.