Research On The Operation Model Of Internet Consumption Finance

Consumption,as one of the three carriages driving economic development,plays an important role in China's economic development.Consumer finance is a financial product provided by financial institutions for residents to consume,which can effectively stimulate consumption and improve residents' leverage.Internet consumer finance is a new pattern of consumer finance in recent years.Once it appears,it receives extensive attention.Internet consumer finance has the characteristics of short development time,fast development speed and varied forms.In a few years,it has developed from billions of market share to billions of billions,and is expected to break through into a trillionlevel industry.However,the rapid development speed makes the industry participants uneven,and the supervision lags behind,resulting in a large number of industry chaos and risks.To clarify the operation mode and risk prevention mechanism of Internet consumer finance is conducive to guiding the long-term and healthy development of the industry and helping the regulatory authorities to conduct timely and effective supervision.Z Consumer Finance Company was founded at the end of 2016.It is the first consumer finance company in H province.Z Consumer Finance Company is committed to the development of pure online business.After two years of development,the total amount of loans has been increasing,and the company's popularity has been rising.At the same time,it actively responds to national policies and pays attention to internal management.Since its establishment,there has never been a major risk problem.Because its operation mode attaches importance to customer experience,brand development,and risk compliance,and has achieved certain results,it is worth our study and analysis to provide reference for other Internet consumer financial institutions.Based on the existing literature and field research results,this paper summarizes and analyses the general operation mode of Internet consumer finance,and summarizes its development status and obstacles.At the same time,taking Z Consumption Finance Company as an example,the advantages and disadvantages of Z Consumption Finance Company's operation mode are concluded through the analysis and summary of its operation process,such as customer access channel,post-loan management,wind control measures and so on.Finally,it puts forward some suggestions for the whole industry of Internet consumer finance,such as attaching importance to rural market,perfecting laws and regulations,perfecting credit information system,and strengthening personnel training.Through the analysis and summary,this paper holds that the participants of Internet consumer finance should choose a suitable development path according to their own actual situation.We should attach importance to risk prevention,finance,open cooperation,cooperation with giants in various fields,and the introduction of high-quality resources and science and technology.At the same time,we should invite outstanding talents from outside and do a good job in the training system of our own employees.The development of Internet consumer finance is inseparable from the joint efforts of all participants.