Study On The Spatial Network Structure And Driving Mechanism Of Tourism Routes In Jiangxi Province

The spatial structure of tourism flow is the projection of tourism activities in the space,it can reflect the spatial interaction between tourist destinations,tourist sources and tourist transit.Tourist routes are an important form of the spatial structure of tourism,an important link between tourists and tourist objects,tourist sources,tourist destinations,and of great significance to the development of tourism.In recent years,the strategy of Jiangxi Province to be a strong tourism province has been deeply promoted,with a strong momentum of tourism development,and the province has entered a new era of region-wide tourism development.Studying the spatial network structure of tourism routes in Jiangxi Province,on the one hand,it can use visualization method and quantitative method to study the characteristics of tourism flow and enrich the content of tourism theory research.On the other hand,it can put forward important practical suggestions to optimize the spatial structure of tourism routes,improve the product quality of tourism routes,enhance the attractiveness of tourism routes to attract tourists into Jiangxi Province and build a comprehensive stereo,convenient and efficient high-quality tourism routes system.On the basis of analyzing,combing and summarizing relevant theoretical literatures at home and abroad,this research uses the travel portal websites,takes travel agencies and tourism strategies as the entry points,collects tourism routes as the original database,and uses the social network analysis method to build the spatial network structure of tourism routes in Jiangxi Province.The status,functions of each node and overall characteristics of tourism flow in Jiangxi Province are analyzed by selecting evaluation indexes from two aspects of individual node and whole network.Research results show that tourism nodes of Jiangxi Province can be roughly divided into five types.The core tourist nodes consist of Nanchang,Shangrao,Jingdezhen,Wuyuan.The secondary core tourism cities consist of Jiujiang,Mount Lu,Jinggang Mountains.The important tourism nodes consist of Ji'an,Fuliang,Yingtan,Guixi,Ganzhou.The borderline tourist nodes consist of Ruijin,Xinjian,Pingxiang,Luxi,Zhangshu,Fuzhou,Xinyu,Yichun.The isolated tourist nodes consist of Fenxi,Zixi.On the whole,the spatial network of tourism routes in Jiangxi Province is not closely connected,appears layered serious and uneven phenomenon.It mainly is related to resources of tourism,traffic network,geographical location,and cultural difference of each node.On this basis,this research puts forward the optimization proposals on tourist flow in Jiangxi Province.Enhancing the function of radiation in core area to strengthen the spatial network connection;Planning the tourist routes reasonably to expand the spatial network connection channel;Cultivating new tourism core circle to improve the spatial network connection structure;Shaping the whole tourism image to coordinate the spatial network planning;Improving tourism infrastructure to eliminate the spatial network connection barrier.