Research On Value Eva,uation Method Of Webcasting Enterprises

Around 2000,with the rapid development of network technology and communication technology and the popularization of smart devices,webcasting came into being.After entering 2014,mobile smartphones became popular,online games became popular,and the webcasting industry ushered in a spring of rapid development.The webcasting platform has sprung up in large numbers and reached its peak in 2016.In this process,the capital market plays a crucial role in promoting the smooth development of the live broadcast industry,and investment and financing transactions are endless.In the future,with the popularity of sharing concepts and the popularity of 5G technology,the webcasting industry will continue to prosper.In 2016,there were hundreds of domestic live broadcast platforms,of which nearly 100 were financed,and nearly half of the financing was in the A round and before.Looking back today,many of the platforms that were financing at the time no longer exist.This shows that the characteristics of high-input,high-risk and high-return in the live broadcast industry require risk investors to have a set of scientific valuation methods to reduce investment risks.However,the evaluation industry has not conducted in-depth research on the value evaluation of the live broadcast industry.Although the case of online live-off enterprise financing has come one after another,the academic community has not conducted in-depth research on whether these financing valuations are reasonable.This paper analyzes the development history and current situation of the network live broadcasting industry,and then combines its characteristics to analyze the applicability of traditional valuation methods to its valuation.At the same time,in the BS model used by the real option method,this paper introduces the concept of fuzzy mathematics in combination with the rapid development and direction uncertainty of the network live broadcast enterprise,and improves the model to construct a valuation suitable for evaluating the value of the live broadcast enterprise.Model:Fuzzy real option model.Then the Tian Ge interaction was selected as a case to verify the model,and it was concluded that the model is effective.The fuzzy real option model constructed in this paper innovatively introduces fuzzy mathematics into it.It has strong applicability to enterprises with many development opportunities and uncertain development directions,but it still has some shortcomings.Because it requires a lot of data and experience as the basis for selecting fuzzy boundaries,the model has higher requirements for the experience of the operators,but it is still a current stage to evaluate the value of the industry with rapid development and relatively high intangible assets.a reasonable method.