The Empirical Study On The Impact Of Corporate Social Responsibility Cost Stickinesson Firm Performance

While the enterprise is striving to pursue economic benefits,the corporate social responsibility has also been receiving much attention."Changchun longevity vaccine incident","shared bicycle babkruptcy deposit is difficult to retreat","quantitative shocking scam"...With the continuous emergence of hot events in 2018,it shows the disastrous consequences of enterprises not fulfilling their social responsibilities.Of course,there are also such things as:"Jingdong buys five insurances and one gold for all employees","enterprise resources docking for precision poverty alleviation","ant forest enterprises and people build green homes"...companies fulfill their social responsibilities,pay a certain cost,do good things In fact,deepen the hearts of the people,win the recognition of everyone,and promote the economic benefits of enterprises.It can be seen that due to the influence of voluntary or external pressure,the sense of social responsibility of Chinese enterprises is getting stronger and stronger.There is still no unified conclusion in the academic world on how to fulfill social responsibility and its impact on corporate benefits.In recent years,many scholars have paid close attention to the issue of cost stickiness,and there are many ways to study the impact of social responsibility on corporate performance.However,the issue of social responsibility cost stickiness is still less of a concern.Exploring the impact of social responsibility cost stickiness on corporate performance is even rarer.This paper combines the theory of social responsibility and cost stickiness,first proves the existence and characteristics of social responsibility cost stickiness,and then explores the impact of social responsibility cost stickiness on firm performance.From the perspective of social responsibility cost stickiness,this paper studies how companies fulfill their social responsibilities and their performance consequences.This paper divides the two stages of "Corporate Social Responsibility-Social Responsibility Cost-Social Responsibility Cost Stickiness"and "Social Responsibility Cost Stickiness-Enterprise Performances",and selects the data of Shanghai and Shenzhen A-share listed companies from 2013 to 2017 as a sample,following the cost.The viscous empirical research ideas,specific norms and empirical studies are:(1)The first stage:analysis of listed companies in the whole industry.using the ABJ model to prove the existence and characteristics of social responsibility cost stickiness;(2)the second stage:The manufacturing industry analyzes separately,and uses the Weiss model to measure the social responsibility cost viscous(anti-stickiness)and verify the viscous phenomenon again.Then,on the basis of relevant research,explore the impact of social responsibility cost stickiness(anti-stickiness)on firm performance.Due to the institutional background of the existence of Chinese enterprises,this paper classifies manufacturing enterprises according to the nature of property rights.It is concluded that:(1)China's A-share listed companies generally have social responsibility cost stickiness and anti-stickiness,among which the manufacturing,mining,construction,transportation,information service,and social service industries all have social responsibility cost stickiness,(anti-stickiness)phenomenon,but there are differences between industries.and the industry has volatility.(2)For the manufacturing enterprises,the Weiss model is used to verify the existence and volatility of social responsibility cost viscous(anti-stickiness).In comparison,there are a large number of enterprises with social responsibility cost anti-stickiness phenomenon,which indicates that some manufacturing industries in China When listed companies fluctuate downwards,their social responsibility performance is not satisfactory.(3)Social responsibility cost stickiness has no significant impact on short-term performance of enterprises.but it has a positive effect on long-term performance of enterprises,and state-owned enterprises perform slightly better than non-state-owned enterprises.(4)The anti-stickiness of social responsibility costs has a positive impact on the short-term performance of enterprises,and the performance of non-state-owned enterprises is better than that of state-owned enterprises,and the anti-stickiness of social responsibility costs has no significant impact on the long-term performance of enterprises.Therefore,Chinese enterprises generally need to pay attention to the problem of social responsibility cost stickiness(anti-stickiness),focus on the long-term development of enterprises,and actively fulfill their social responsibilities.