Research On Financial Risk Problems Of Protruly Based On ZETA Risk Model

Financial risk analysis,as an important part of financial management,has a pivotal position in the enterprise management,enterprise’s financial situation to determine whether the enterprise can be a good capital operation and continue to create value for investors.When financial risks erupt,they will not only lead to economic losses of enterprises,but also affect the operation of enterprises,as well as the benefits of corporate creditors and shareholders.Listed companies should do a good job of financial risk warning and prevention,to avoid enterprises into financial crisis,to ensure the long-term,steady development of enterprises.By studying the recent hot financial risk of Protruly,this paper hopes to sound the alarm for the governance and management of the public companies,raise their vigilance to the company’s financial risk.As a listed company with frequent crises recently,the financial whitewashing of the management of Protruly has practical significance.From this case,investors can be reminded of prudent investment,from many aspects of the assessment of the financial risk of the enterprise.The efficient enterprise financial risk analysis method for the supervision and management of the whole market,the stability and development of the whole society have a role that can’t be ignored.And the effective identification of financial risks is not only the internal need for the healthy development of Chinese enterprises,but also the common desire of all stakeholders and the public.This paper is divided into six parts: The first part introduces the research background,ideas and methods.The second part introduces relevant theories of financial risk analysis,and evaluation model.The third part introduces the information of Protruly and the existing risks.The fourth part uses the traditional analysis method and ZETA model to analyze the financial risk of the company.The fifth part is to analyze the causes of the financial risks.The sixth part gives corresponding Suggestions to the specific financial risks of the company.