Research On Motivation And Performance Of Yonghui Superstores CO,.LTD Introducing Strategic Investor The Dairy Farm Company,LTD

With the development of economic globalization,the Chinese market has great potential.Many overseas enterprises want to enter the domestic market by investing in Chinese enterprises.At first,the enterprises that introduce strategic investors are mostly concentrated in the banking industry.They hope to improve their management and business performance by introducing overseas strategic investors.In recent years,the domestic policy environment has generally improved,and many other industries have joined the ranks of introducing strategic investors.The purpose of introducing strategic investors into most enterprises is to improve corporate governance,obtain financial support,and improve business performance.However,not all companies introducing strategic investors can achieve the desired objectives.In the current context,there are more and more studies on introducing strategic investors,but there are few literatures on the motivation and performance of introducing strategic investors by enterprises using case studies.By analyzing the case of Yonghui Superstores introducing the Dairy Farm company,this paper summarizes how strategic investors influence corporate performance,which can inspire other enterprises to introduce strategic investors.This paper firstly introduces the concept of strategic investor,analyses its main characteristics,and distinguishes strategic investor from financial investor,sums up the common motivation for enterprises to introduce strategic investor.On this basis,it uses corporate governance theory,synergistic effect theory and strategic management theory to analyze the impact of strategic investors on corporate performance,which is the theoretical basis of the full text.This paper focuses on the typical case of Yonghui Superstores introducing strategic investor the Dairy Farm company,introduces the basic situation of Yonghui Superstores and strategic investor the Dairy Farm company respectively,and the process of Yonghui Superstores introducing strategic investor.It focuses on the motivation of Yonghui Superstores introducing strategic investor,including improving capital structure,enhancing enterprise capital operation ability,improving international supply chain,obtaining financial support,and realizing the established strategy of the company.Then,it analyses the influence mechanism of strategic investors on the performance of Yonghui Superstores.After introducing strategic investors,Yonghui Superstores optimizes the ownership structure,improves corporate governance,and obtains sufficient funds and abundant commodity resources.Finally,through the horizontal and vertical comparative analysis of the financial indicators of Yonghui Supermarket,and from the non-financial indicators such as industry competitiveness,enterprise development prospects,the effect of introducing strategic investors is comprehensively measured.By comparing the relevant indicators before and after the introduction,we can see that after the introduction of the Dairy Farm company,the enterprise performance has improved to a certain extent,the relevant indicators lead the industry level,and the Dairy Farm company has a very good promotion and help to Yonghui Superstores in terms of industry competitiveness and development prospects.Yonghui Superstores’ successful introduction of strategic investors-the Dairy Farm company can bring us the following revelation: Introducing strategic investors will help enterprises to improve corporate governance,and in the process of introducing strategic investors,enterprises should carefully choose the right strategic investors.Finally,whether the two sides can effectively integrate is the key to the success of introducing strategic investors.