Cause Analysis And Optimization Countermeasures Of Abnormal Value Of Goodwill

The impairment of goodwill and goodwill has always been the focus of the capital market.In the past three years,there has been an interesting phenomenon called "the curse of the winner."To put it simply,it is during the performance commitment period that the line is up to the profit requirement,and when the performance is over the gambling period,the huge amount of goodwill is impaired.The impairment of goodwill will make the company have to bear the bad impact it brings.Therefore,this paper uses the case study method to analyze the phenomenon behind it,which causes the case company to accumulate the value of goodwill and the impact of China’s current policies.This paper first gives a brief overview of the crrent public goodwill and goodwill impairment of listed companies,and points out that the goodwill impairment occurs frequently when the performance commitment period has just passed,which leads to research problems.After that,the theoretical basis of goodwill is briefly introduced,and a brief review of the literature is carried out.Then,the status of the computer application service industry to which NET263 LTD belongs is briefly described,and the case company is selected based on typicality and representativeness.Then the case and related information were analyzed in detail,and the following conclusions were drawn:First,in the valuation of the target company,the external market environment such as over-demand and social capital flow guidance prompted the company to have a high premium motive.The valuation of the income method provides a possibility for it.Assessing the false high of the premium rate makes the value of goodwill increase,which leads to an increase in the risk of impairment of goodwill.Second,in the initial confirmation of goodwill,the recognition criteria of intangible assets make the company have off-balance sheet intangible assets.When the professional ability of accounting personnel is insufficient,these intangible assets cannot be fully identified.At the same time,the purchaser has the motivation to selectively circumvent the guidelines for the purpose of facilitating profit adjustment and protecting trade secrets in the future.These actions will directly lead to an increase in the initial recognition amount of goodwill,leaving a hidden danger of goodwill.Third,when the merger was completed,in the follow-up operation of the NET263 LTD,goodwill showed signs of impairment.Changes in the external environment have had a huge impact on the goodwill of mergers and acquisitions.At the same time,NET263 LTD has not achieved its expected synergy,so it is necessary to confirm the impairment loss on goodwill.Fourth,the performance of the gambling agreement drove the NET263 LTD to defer the impairment of goodwill.In order to mitigate the risks associated with high premium mergers and acquisitions,high performance commitments are usually signed during the transaction process.During the gambling period,due to the existence of clear profit requirements and compensation system constraints,the NET263 LTD line was completed to fulfill the performance commitment.After the performance commitment expired,the constraint weakened and immediately confirmed the huge loss of goodwill impairment.Finally,according to the above four causes,the sub-subjects give countermeasures.The innovation of this paper is to focus on the specific case,pay attention to the fact that it has complied with the promise and meet the profit forecast,but just after the performance commitment period,the reason for the impairment of goodwill is calculated,and the current specific policy is analyzed.The impact on this phenomenon.This paper can supplement existing research results to a certain extent,and provide ideas for solving commercial reputation.