Study On Family Assets Allocation Of Hangzhou Residents

Family finance,as an important field of financial research,has made great progress over the past two decades.In recent years,with the development of the era of large retail sales,the consumption and asset allocation of households have been more and more favored by scholars.How to rationalize the allocation of household assets effectively makes the residents 'disposable assets steadily increase and promote China's economic development is of great significance.The main research object of this article is the group of high net worth assets in Hangzhou,starting from personal age,family annual income,education level,investment purpose and willingness,and existing asset allocation.The intermediary effect model is used to find out the risk propensity that affects the final household asset allocation.Through the comparison of microeconomic data,we can understand the unreasonableness of the household asset allocation structure of Hangzhou residents and the reasons for this problem.At the same time,this article draws on the allocation of household assets of residents in developed countries such as the United States and Shanghai.This paper systematically studies and analyzes the distribution of household assets among residents with high net worth in Hangzhou,finds out the difference,analyzes the reasons,and then puts forward the conclusions and suggestions of optimizing household assets structure.This article thinks that the distribution of assets of Hangzhou residents has the following status:the preventive motivation is too strong,and the holding ratio of risk-free assets,especially savings deposits,is too high;The residents lack of investment ideas and investment channels,and the overall wealth accumulation channels are single;The proportion of real estate assets allocated to non-financial assets increases with age.According to the above situation,from the perspective of the government's macro policy and the microlevel of the family residents,the suggestions are made:as a government department,it is necessary to perfect the social security system and solve the worries of residents'financial investment;We should deepen reform and speed up the process of a moderately prosperous society.We will strengthen supervision and financial guidance on finance market's order,deepen inclusive finance,and practice the principle that houses are for living.From the perspective of microscopic individuals,residents should adjust the existing asset structure and reduce the proportion of risk-free assets;Set financial goals and avoid"following the trend investment;Promote professional knowledge and rational investment.