| The sharing economy is the product of the combination of the inherent needs of human development and the information technology revolution.It is a new format,new model and new concept that adapts to the development of the information society.In the past two years,the sharing economy has maintained a high-speed development trend in China,and its structure has been continuously improved.At the same time,it has also promoted the emergence of many emerging formats and emerging models.The emergence of the sharing economy model has obviously accelerated the application speed of technological innovation in practice,bringing new impetus to the economic and social development and creating more employment opportunities.The further enhancement of China’s international influence has provided a new impetus for China’s economic transformation and development in the new era.Numerous shared economic business models are used in all walks of life to provide convenience for people’s lives.In the past two years,new models and new formats of various types of sharing economy have sprung up,and in many fields,there have been shared economic models,such as transportation,housing and housing,finance,knowledge and skills.Manufacturing sectors and so on and their various segments.However,with the rapid development of the sharing economy model,some contradictions and problems in development have gradually emerged,such as the difficulty of maintaining the rights of users,the low quality of people,the insufficient supervision,etc.The most prominent problem is the sharing economy.At present,there is no theoretical support and lack of theoretical research and practice.Therefore,this paper takes the new institutional economics as the theoretical entry point,and uses the transaction cost theory to analyze the shared economic platform and property rights theory to analyze the bilateral participants of the sharing economy.To provide theoretical support for the sharing of economic development,and finally put forward some policy recommendations for promoting the better development of the sharing economy for the three major components of the shared economic model.First of all,from the practice,this paper combs the current situation of the shared economic development from the overall basic situation,the traffic travel field,the housing and accommodation field,the financial field and the knowledge and skill field,and also clarifies the many challenges facing the current development of the sharing economy.Then use the research method combining theory and practice,and use the different theories of new institutional economics to study the shared economy.In this paper,the sharing economy refers to the main factor based on the purpose of profit,the idle resources,including tangible goods and intangible knowledge,services,etc.,based on the property rights subdivision,the different entities share online and share with others through the network platform system.The shared economy model can be divided into three factors: the main factors involved in sharing economic activities,the idle object factors for sharing resources or services,and the shared economic intermediary platform based on Internet connection objects and subjects.After clarifying the components of the shared economic model,this paper finds that the sharing economy is based on the fact that the transaction subject has idle resources and hopes to share the resources to obtain the income,but in the process,the resources are shared.The ownership has not changed,only the temporary use of the right to use the goods.According to the different characteristics of the elements,this paper finds the theory that fits the above characteristics,chooses to analyze the shared economic subject by the property rights theory,analyzes the intermediary platform of the shared economy with the transaction cost theory,and relies too much on the existence of the shared economic object.In the subject’s willingness to share,this paper has temporarily put aside research on this element.Using property rights theory to analyze the property rights characteristics of shared economic entities,it is concluded that the sharing economy is innovative in terms of property rights: The emergence of the sharing economy has made the property rights issue more likely.The property rights are further subdivided under this model,and the owners of different rights are also subdivided.Different rights belong to the two ends of the shared economic entity;Moreover,the determination of the property rights relationship between the sharing economic entities is now more dependent on the trust relationship between the two parties.The short-term contractual relationship through the transaction process can also promote the degree of trust between each other.This begins with trust and enhances trust.The property rights relationship is in line with the needs of economic and social development;finally,the main body of property rights develops to the platform enterprise,and the subject of property rights also has more possibilities.Using transaction cost theory to analyze enterprises sharing economic intermediary platforms,through the analysis of the case of shared car rental platform-Didi Chuxing,the sharing economic platform enterprises can reduce the specificity of location,the specificity of human capital,the specificity of material assets and the investment of risk assets in terms of asset specific factors.,which greatly reduces the transaction costs incurred during the transaction;In terms of uncertainty,the sharing economic platform enterprise provides a platform for the parties to the transaction to sign a short-term contract.The transaction entity forms and completes the transaction through the shared economic platform,and must abide by the contract on the platform.Once the default is violated,it will not enter the platform.Trading allows people to comply with contracts and reduce the high transaction costs associated with uncertainty;the sharing economy platform can carry a large number of transactions,and the transaction frequency is very high.For such high-frequency trading activities,the establishment of this general governance structure is important for resolving information communication,deception,breach of contract,opportunistic behavior and various uncertainties in the transaction process.Can effectively reduce transaction costs.Through the above analysis,it can be concluded that the sharing economy can effectively reduce the transaction cost among the different factors of transaction cost,and provide theoretical support for the development of the sharing economy.Finally,in view of the problems in practice,combined with the research conclusions of this paper,the corresponding policy recommendations are proposed from the three components of the shared economic model. |
