Research On The Motivation And Performance Of XingYe Real Estate Investment Trusts Of WX Company

With the development of e-commerce and Internet technology,residents' consumption patterns are being transformed and upgraded,and China's cultural publishing industry faces both challenges and opportunities.In the past,the traditional expansion and development mode of shops not only led to the precipitation of a large number of property assets and the outflow of investment cash,but also contradicted the asset-light strategic transformation planning of enterprises under the new economic situation.By the end of 2017,the overall investment growth rate of China's commercial real estate industry slowed down,and the national stock area reached 155.04 million square meters,up 0.2%year on year.In this environment,cultural media enterprises with existing real estate resources are not only required to actively change the connotation of their formats,but also to innovate their business models from the perspective of improving user experience.They are also required to actively explore commercial real estate securitization aimed at forming a bridge between commercial real estate and the capital market.The emergence of Real-Estate Investment Trusts(REITs),a new financing tool,brings new opportunities for enterprises with more commercial property assets.Real estate investment trust fund in a unique way of the future earnings of the enterprise into securities in the capital markets to raise money,not only can quickly solve the problem of enterprise capital demand,also can effectively activate stock assets,reduce risk,promote enterprise development strategic transformation,enhance the overall competitiveness of the enterprise.The credit squeeze,loans harder to economy is expected to become a more effective means of financing of the enterprise.This paper consists of four parts.The first part mainly introduces the research background and specific research significance of this paper,sorts out the research results of domestic and foreign scholars on financing and Real Estate Investment Trusts,and introduces relevant concepts and theoretical basis of this paper.The second part firstly briefly analyzes the basic situation of WX company and the operation process of XingYe-REITs,and then analysis the motivation of XingYe-REITs based on the specific situation of WX company.The third part evaluates the influence of industrial Real Estate Investment Trusts on WX company from two aspects of financial performance and market performance.The fourth part,combined with the performance analysis results,proposes suggestions to improve the financing performance of WX company's Real Estate Investment Trusts.The innovation of this article lies in industrial Real Estate Investment Trusts to WX company specific case study of application of the present domestic scholars research on Real Estate Investment Trusts more focused on the product itself,issued to the enterprise of Real Estate Investment Trusts and impact on business performance is not much to discuss,the Real Estate Investment Trusts,with the development of China's real estate industry will become more and more get the favour of many enterprises.As one of the leading state-owned cultural listed companies in China,Real Estate Investment Trusts(REITs)issued by WX company has attracted much attention in various aspects.In this paper,through the WX company specific case study,based on the theoretical basis,and transaction process of the process,in combination with WX company financing present situation analysis of the implementation of industrial real estate investment trust,finally through the WX company's financial performance and market performance analysis found that the implementation of Real Estate Investment Trusts to the enterprise assets operation ability and growth ability have certain help,can on the basis of the asset value to promote light asset-like corporate strategy,and will increase market influence,have a positive impact on share prices.