Research On Marketing Strategy For CR SNOW In Eastern Inner Mongolia

With the continuous integration of economic and trade levels and the rapid development of global economic integration,it has become increasingly severe for enterprises from all walks of life to stand out in the severe market economy competition.Modern enterprise operators have realized,especially the beer manufacturer in the traditional manufacturing,rely on production workshop,promoting industrial technology,improve product quality is not suitable for the development needs of the current market fierce competition,rely on improving the traditional technology of space has been more and more small,enterprise in the development of the future will need through the formulation and implementation of effective marketing strategy to improve its core competitiveness,a good position in the market competition.Innovation should be made according to the difference of beer products and product mix,so that marketing strategy becomes an important link in creating company value,and the key point is to strengthen the competitiveness of major beer enterprises,which can also promote the further development of the whole beer industry.In order to further explore the effective formulation and implementation of marketing strategies for beer products in different market types,this paper makes a comprehensive study on the implementation of marketing strategies of China resources snow beer in Eastern Inner Mongolia market based on the marketing strategies of China resources snow beer in Eastern Inner Mongolia market.Firstly,it indicates the research background of this paper,then leads to the research purpose,and then to the research significance,gradually and one by one.It elaborates on the marketing theory basis of FMCG industry and the current global research status,and explains the main research content and research methods.Then to China resourcessnow beer various series products in Eastern Inner Mongolia market environment were analyzed,and the external environment including industry competition environment,alternative products,competing goods situation,consumer behavior,etc.,the internal environment includes product market positioning,trade promotion,brand promotion,product pricing,personnel organization Settings,and so on,at the same time generate SWOT analysis conclusion.In order to achieve the China resources snow beer in Eastern Inner Mongolia market market problems and marketing status of in-depth analysis.On the differences of beer products and marketing to develop key point,through market research summary of the development of the China resources snow beer in Eastern Inner Mongolia market present situation and the channels of distribution,and points out its problem:marketing plan ttention to the importance of the second batch of suppliers to enterprise marketing,they maformulation lag,inadequate research on customer segments: channel layout has not been able to generate linkage effects: brand promotion effect is not good,in the promotional activities to promote products and channel resources effectively;Not paying ainly focus on the development of terminals,resulting in limited use of marketing resources,unreasonable performance appraisal of sales personnel,and relatively lack of marketing talents.Finally,the feasibility of CR snow beer's marketing strategy in Eastern Inner Mongolia is generated..On the basis of the current core varieties has unified national varieties of high-grade products at the same time highlight: make key township market by focusing on the product,and combined with some building base market: take two batch of combined with straight for the terminal sales channels,in the company's sales system into the dealer team,achieved the integration of sales management,sales staff incentive policy;Develop appropriate marketing strategies according to the differences of channels,beer brands and terminal types,and carry out advertising promotion in different degrees and ways;Build a team of high-quality marketing talents,improve the marketing skills of professional marketing personnel,and carry out thematic promotion and other community promotion activities to strengthen the brand influence.