Risk Analysis Of Equity Crowdsourcing Platform

In recent years,the Internet finance industry has developed rapidly,and innovation has developed many new models.Among them,equity crowdfunding is the fastest-growing model after P2 P.Equity crowdfunding publicly connects the investment and financing sides,on the one hand,alleviating the difficulties of small and micro enterprises,and on the other hand,broadening the narrow investment channels of ordinary investors.As an important supplement to China’s traditional equity investment,equity crowdfunding has a far-reaching impact on the development of China’s capital market,and promotes the development of China’s investment and financing industry in a more transparent and more inclusive direction.Correspondingly,equity crowdfunding is in the early stages of development,lacking relevant regulatory rules,and risks are unpredictable.By analyzing the risk issues arising from the equity crowdfunding platform,the article proposes reasonable suggestions to act on the sound and healthy development of equity crowdfunding and reduce the risk of equity crowdfunding.The article selects the “Come Investment State” equity crowdfunding platform as a case study,mainly from the following aspects: First,the “Zhongtoubang” platform is a vertical crowdfunding platform that only promotes equity crowdfunding.Secondly,in the Internet private equity industry,Zhongtou is ranked among the top three in the country,with strong strength and comprehensive business.Finally,the national equity crowdfunding platform has only two of the top ten equity platforms,all of which are Above A,only the public investment state,risk prevention and control has a certain foundation,which is convenient for the discussion of financial risks.In the case analysis part,through the analysis of the status quo of the national equity crowdfunding platform,the concept,classification and development process of equity crowdfunding are detailed.Through the overview of the core value,profit model and operation mode of the public investment platform business model,the platform risk problem is analyzed from the perspectives of investors,financing parties and platform itself.Among them,the “Leadership + Follow-up” model of “Zhongtoubang” platform is the most representative investment mode of investors,and it analyzes investor risk from the perspective of both lead investors and investors.Gathered in the “New Third Board”,along with the valuation and operational risks of the “New Third Board” listed companies;the platform itself lacks a good credit system,it is difficult to implement a complete information disclosure system and it is difficult to implement effective intellectual property protection measures.Finally,in response to the risk of the “Zhongtoubang” platform analyzed in the previous section,the corresponding proposals for reducing the risk of the equity crowdfunding platform are proposed.In general,equity crowdfunding platform risk is an inevitable problem in the process of internet financial innovation.While giving support and encouragement to equity crowdfunding development,it should pay more attention to risk prevention and control and promote the healthy and sound development of equity crowdfunding industry.