The Specification And Development Of Zhejiang’s Sharing Economy

The sharing economy refers to the sum of economic activities which use modern information technologies such as the Internet,with the sharing of usage rights as the main feature,integrate massive and decentralized resources to meet diversified needs.Shared platform companies represented by Uber and Airbnb developed rapidly in Europe and the United States after the 2008 financial crisis.Affected by foreign countries,China’s sharing economy has developed rapidly after 2013.Although it started late,it has already taken the lead in the world in terms of business model innovation.According to statistics,the transaction volume of China’s shared economic market increased rapidly from 195.6 billion yuan to 492.05 billion yuan from 2015 to 2017.It’s an increase of 151.56%.As a province with relatively developed information technology in the eastern coastal areas of China,Zhejiang became the first information economy demonstration zone in China in 2016,and proposed to use the digital economy as the “No.1 Project” in the 2018 Provincial Economic Work Conference.The development of the sharing economy has a typical demonstration significance in the country.Based on the analysis of Zhejiang’s sharing economy development status and existing problems,this paper combines the experiences of developed countries and economies to promote the development of the sharing economy and proposes countermeasures to further guide and standardize the development of Zhejiang’s sharing economy.First of all,this paper expounds from the perspective of the connotation,business model and distinctive features of the sharing economy,details the connotation and extension of the sharing economy,and then uses the network effect theory,modern market theory and transaction cost theory as the latter analysis based on the perspective of welfare pluralism to construct a corresponding theoretical framework.Secondly,this paper systematically analyzes the status quo of Zhejiang’s shared economic development,which is discussed from three aspects:(1)Zhejiang’s information economy development is at the national leading level;(2)The social credit system of Zhejiang is progressing in an orderly manner;(3)Zhejiang province’s shared economic development has outstanding policy and institutional advantages.Overall,these basic advantages have created favorable conditions for the development of Zhejiang’s sharing economy.Not only the scale of the total but also the industry sector involved,Zhejiang is now at the forefront of the country.Thirdly,this paper deeply analyzes the outstanding problems in the development of Zhejiang’s sharing economy,including:(1)the lack of policy norms in some sub-sectors leads to a “ blind areas ” in government supervision;(2)Innovation in regulatory means lags behind innovation in shared economic business model;(3)the construction of social credit system is imperfect,so the protection of user rights needs to be further improved.In general,the abovementioned problems not only have a commonality at the national level,but also reflect that Zhejiang has taken the lead in encountering “growing troubles” in leading the development of the sharing economy.Fourth,this paper summarizes the experience and inspiration of countries which have mature industry of sharing economy,such as the UK and UN.It is beneficial for Zhejiang to guide a better development of the sharing economy.Finally,based on the reality of Zhejiang,this paper proposes suggestions for the healthy development of the sharing economy,which contains the construction of laws and regulations,the innovation of supervision mode,and the construction of Zhejiang’s social credit system.This paper draws the following three main conclusions:(1)Zhejiang’s sharing economy development has unique advantages,mainly reflected in the information economy development,the construction of social credit systems and the policy system;(2)The problems in the development of Zhejiang’s sharing economy mainly include the lack of policy norms in some sub-sectors,inefficiency in traditional supervision and the imperfect construction of social credit systems.(3)To guide the development of Zhejiang’s sharing economy,we should improve the laws and regulations on sharing economy,promote the innovation of supervision models,and improve the construction of the social credit system in Zhejiang Province.Compared with the existing research,the main innovations of this paper are reflected in:(1)This paper constructs a more targeted theoretical analysis framework by introduce the welfare economic theory,transaction cost theory and network effect theory.(2)This paper analyzes the development of Zhejiang’s sharing economy through the investigation of several sub-sectors.At the same time,qualitative analysis methods are used to summarize the experience of developed countries.(3)In terms of research conclusions,this paper combines the situation of Zhejiang Province and regional development,and attempts to propose relevant countermeasures which have certain innovative value.The report of the 19 th National Congress of the Communist Party of China clearly defines the sharing economy as a realistic carrier for cultivating new kinetic energy for economic growth.In this sense,it is crucial for the development of Zhejiang’s sharing economy.Facing with the new situation and new problems,Zhejiang must understand the urgency of the problems,strengthen its confidence,and take the central idea of “encouraging innovation and accepting prudence” as a guide.And then,we will create a great atmosphere to promote sustainable economic growth.