Research On Customer Loyalty Promotion Strategy Of Tmall Flagship Store Of A Company

It is not easy to combine the traditional halogen cooked food industry with e-commerce in this innovative development.It is urgent to improve the loyalty of network customers.For food e-commerce enterprises,enhancing customer loyalty on the Internet can better convey brand image to customers and improve the sales volume of stores.With the development of Tianmao Flagship Store in Company A,customer loyalty has been declining,mainly in three aspects: declining sales;increasing customer complaints;and low proportion of repeated purchases by old customers.Based on the theory of customer loyalty,combining with the characteristics of halogenated delicatessen sold in Tianmao flagship store of Company A,this paper aims to explore the methods and strategies to improve customer loyalty through questionnaire survey,and to improve customer loyalty of Tianmao flagship store.On the premise of a large number of Chinese and foreign scholars' references on customer loyalty and online customer loyalty,and current development status of E-commerce in A food enterprises,this paper conducts consumer interviews to explore enterprises in view of the existing problems of customer loyalty in A food enterprises.According to the interview content,the related factors were extracted,and then the literature was consulted.The influencing factors model of online customer loyalty of A food enterprise was put forward.The model divides online customer loyalty into attitude loyalty and behavior loyalty,which are influenced by satisfaction is measured in four aspects: product price,relevant information and quality,website design,shopping convenience;customer trust is measured in two aspects: website credibility and interactive communication;service quality is measured in three aspects: logistics distribution,personalized service and easy return and exchange.According to the model,the questionnaire was consulted,the reliable scale was found,and the questionnaire on customer loyalty of Tiancat Flagship Store of Company A was designed,combining with the targeted questionnaires extracted from interviews.By scanning the shop two-dimensional code to answer the questionnaire in the form of red envelope,the consumers of the online store as the research object,collect reliable data.Finally,the rationality of the model is verified by regression analysis.Targeted between enterprises and customers,from a higher level to build a new type of active customer relationship different from the traditional offline food enterprises,explore the cooked food industry and e-commerce combination of e-commerce road.and e-commerce.