"I Am The Network Flow"--Life Record Of E-commerce Web Celebrities In Hangzhou

The development of the Internet and the popularity of social network have given birth to the web celebrity,because of a variety of accidental and inevitable factors,they changed from ordinary people to red people,and start their road of web celebrity.In the era when the flow is the king,they attract and gather the attention of fans on various network platforms by virtue of their good looks,excellent social skills and high-quality content output,and realize their business value.While gaining followers and wealth,they are also tested and polished,and they are not as glamorous as they appear on social media.They have different attitudes towards love,friendship,money and the future.This paper will take e-commerce web celebrities in Hangzhou as the object of observation,select representative celebrities,and try to present the daily picture of web celebrity industry and the survival status of web celebrities to readers through their experience of popularity,survival rules,daily life,social interaction and emotional world.