Research On The Development Path And Countermeasures Of Rural Internet Finance In Kaifeng City

The report of the 19 th National Congress pointed out that "the rural revitalization strategy should be implemented unswervingly." The No.1 Document of the Central Committee of 2018 pointed out that "the implementation of the rural revitalization strategy is a major historical task in decisively building a well-off society in an all-round way and building a socialist modernized country in an all-round way.Rural revitalization has a huge impetus." The development of rural finance is of great significance to the improvement and development of China’s financial system.It has continuously deepened the reform of the rural financial system and promoted the continuous development of the work of agriculture,rural areas and farmers.However,under the combined effect of various factors,there are still some problems in the development of rural finance in China,and it is necessary to further enrich its development path to promote the economic development in rural areas.Based on this background,this paper mainly studies the development path and countermeasures of rural Internet finance in Kaifeng City.The research methods in this paper mainly include literature research method,investigation research method and case analysis method.Through the application of these methods,the development status and existing problems of rural Internet finance in Kaifeng City are investigated in the field.The survey results show that there are still many problems in the development of Internet finance in rural areas of Kaifeng City,including the following: Farmers’ Internet financial awareness is weak,which hinders the development of Internet financial services;the rural credit system has imperfect ecological environment and increased rural areas.Difficulties in the development of Internet financial enterprise business;rural Internet financial supervision is not in place,which increases the difficulty of building a fair rural financial market;rural Internet has potential risks.The main reason for the above problems is that the economic development level of rural areas in Kaifeng is relatively low,and the state’s system of rural Internet finance is not perfect.Then,this paper summarizes the chain finance based on e-commerce platform,chain finance based on agricultural industry chain,and agriculture-based internet finance based on P2 P platform in Kaifeng City’s rural Internet finance development.Finally,this paper puts forward four development countermeasures,such as raising the Internet finance awareness of farmers,perfecting the supporting credit information system,improving the rural Internet financial system,and strengthening financial supervision,in the development of rural Internet finance in Kaifeng City.The innovation of this paper is that this paper selects the rural Internet finance of Kaifeng City in Henan Province,a large agricultural province,and analyzes and summarizes the development model of rural Internet finance in Kaifeng.