Analysis Of Marketing Public Relations Strategies In Increasing Brand Awareness At PT. Gojek Indonesia

Gojek is a technology startup based in Jakarta,Indonesia that specializes in ride hailing and logistics.Established in 2010 as a motorcycle ride hailing phone service,Gojek has evolved into an on demand mobile platform which provide a wide range of services that includes transportation,logistics,mobile payments,food delivery,and many other on demand services.The increasing number of customers in 2018 reach up to 40 million downloaders and active users who use application services prove that the Gojek brand is increasingly known to the wider communityThis research aimed to find out how the communication strategy of Marketing Public Relations,and to find out steps that could be done by the Marketing Public Relations division of PT.Gojek Indonesia in increasing Brand Awareness.A descriptive qualitative analysis technique has been done by doing observation and interview as a data collection methods,especially in the city of Makassar,the city where I live.In marketing its products,Gojek uses three types of marketing public relations strategies,namely pull,push,and pass strategies.These three strategies have a major role to market Gojek in increasing brand awareness in Indonesia.