The Impact Of Logistics Service On The Merchants Sales Of O2O Take-out Platforms

In recent years,the scale of the 020 take-out market has continued to expand.As a hot spot for capital investment,various take-out platforms have experienced a continuous increase in the scale of their users after experiencing competition in various food and beverage subsidy policies.keep it steady.The competition for market share by means of red envelopes,subsidies,and preferential treatments is no longer applicable to the take-away catering market.To enhance the consumer experience and increase consumer stickiness,it is necessary to improve service quality and focus on differentiated services.As a very important part of the take-out order service,logistics service can improve the quality of logistics service and undoubtedly improve the satisfaction of consumers and promote the healthy development of 020 take-out platform and merchants.However,what are the current consumer demand for logistics services for take-out platforms and merchants?From what aspects can the quality of logistics services be improved to increase the sales volume of the merchants entering the outsourcing platform?Under different distribution methods,what are the logistics service factors that affect the sales volume of the merchants?In this context,this paper studies the impact of logistics services on the sales of 020 take-out platform merchants.With the continuous development of e-commerce,online commentary has become the most important way for online consumers to evaluate products or services,and it is also one of the most important ways for merchants to obtain consumer feedback.Based on the online comment of 020 take-out platform,this paper extracts the initial logistics service elements that consumers pay attention to,and uses text sentiment analysis method to obtain consumers'satisfaction with each logistics service element and assign it value.Through regression analysis,we will study the impact of logistics services on the sales of O2O take-out platform merchants.The conclusions of this study are as follows:The attitude of distribution service and the level of delivery service have always had a significant positive impact on the sales of 020 take-out platform merchants;while the remarks and error handling have not had a significant impact on the sales of 020 take-out platform merchants.On the whole,the complete accuracy has a significant negative impact on the sales volume of the merchants.Under the non-platform delivery mode,the complete accuracy has a significant negative impact on the sales volume of the merchants,and the impact on the sales volume of the merchants under the platform delivery mode.Not obvious.At the same time,the complete accuracy is a health factor affecting the sales volume of the merchants.For the merchants with lower sales levels,it significantly negatively affects the sales volume of the merchants.For the merchants with higher sales levels,the impact of the complete accuracy on the sales volume of the merchants Not obvious.In the text,there are 11 pictures,18 tables,and 75 references.