Research On The Sustainability Of Unicorn Companies' Profitability

With the advancement of technology,unicorn enterprises supported by technological innovation have experienced explosive growth and occupy more market share.Although unicorn enterprises seem to be famous today,whether the profitability of unicorn enterprises is sustainable,that is a worth ponder question.At present,many unicorn enterprises have reduced their revenues,and even fell into a wave of acquisitions and layoffs.In view of these phenomena,only in-depth study of factors affecting the profitability and profitability of unicorn enterprises,and further digging into the influencing factors such as business strategy,industry potential and innovation input and output,and corporate financial data such as corporate profitability and solvency The relevant links can help the unicorn enterprise to crack the dilemma of weak profitability.In this context,this paper draws on the research ideas and research methods of scholars at home and abroad,and selects the indicators that represent the characteristics of the unicorn enterprise,and builds the profitability continuity system of the unicorn enterprise.First of all,from the internal and external perspectives affecting the profitability of the unicorn enterprise,the analysis mainly includes policy changes,industrial growth,customer sources,business strategy and staff team building,and evaluates its profitability momentum;secondly,Analyze the profitability,asset management ability,debt repayment ability and cash acquisition ability under the traditional financial analysis system,and evaluate its profitability;then,comprehensively analyze its growth ability and technological innovation ability for the characteristics of the unicorn enterprise.Analyze and evaluate its potential for profitability.Finally,by analyzing the case and comparing it with listed companies in the same industry,it conducts an in-depth study of the interaction between profit sustainability,profitability and profit sustainability potential,and then comprehensively evaluates CATL company ’s profitability is sustainable.The research results show that CATL company has great potential for profit sustainability,sufficient profitability for sustainable profitability,good profitability and good overall profitability,but asset management capacity and technical output level need to be improved,and there are frequent Related issues such as connected transactions and overreliance on policies,therefore,this paper proposes to improve the profitability of the CATL company.First of all,we should continue to adhere to technological innovation as the leading factor and strengthen the efficiency of technology output.Secondly,we need to take customer demand as the leading factor,improve customer viscosity,respond to market competition risks,and improve internal governance structure.Finally,change development ideas and achieve industrial policies.Better development.For Unicorn enterprise,they should fully learn from the successful experience of CATL Company,increase investment in technology,reduce dependence on policies,improve internal control system and external disclosure information mechanism,reduce the risks brought by related party transactions,rationally carry out industrial layout,and consolidate Market advantage position,optimize capital composition.