The Optimized Research On Customer Relationship Management Of Metlife Insurance Company

With the development of the national economy and the higher and higher life quality request for people,the competition in the life insurance market has become increasingly fierce.It is not enough to rely on insurance products to attract customers and enhance the competitive advantage of the company's brand.The cost performance of the product is not the only standard pursued any more by the customer.More customers put the quality of the insurance company's service first.Therefore,many insurance companies have begun to implement a product-centric to customer-oriented and customer-oriented transformation,and the introduction of foreign advanced business philosophy as a new relationship business model-customer relationship management,enabling the partnership between enterprises and customers is getting closer and closer to achieving a win-win situation.The MetLife Insurance Company introduced in this article is the China and the United States Metropolitan Insurance Company.It has been committed to the development and operation of life insurance products since its foundation,and has achieved excellent market results and become a Sino-foreign joint venture insurance company.With the company's strategic development requirements,Customer Relationship Management(CRM)must be improved to adapt to fierce market competition and maintain its leading position in the industry.This paper summarizes the research status of customer relationship management,and expounds the definition of customer relationship management and the concept of related theory.According to the characteristics of the insurance industry's business model,the customer satisfaction weight questionnaire was designed,and the customer satisfaction survey questionnaire was produced.Through the investigation and analysis of the customers of the Metropolitan Insurance Company Changsha Branch,the company's current customer relationship management was obtained.The drawbacks of the existing problems,and the implementation of the corresponding solutions are proposed.According to the implementation effect,the program can effectively improve customer satisfaction,thereby transforming into loyal customers and improving the company's profitability.