Research On Small And Medium Enterprise Equity Crowdfunding Pattern

Since the reform and opening up,with the continuous development of the socialist market economy,small and medium-sized enterprises in China have also made considerable progress.According to the criteria for the division of small and medium-sized enterprises and the data of the third national economic census,the total number of small and medium-sized enterprises accounts for 99.7%of the total number of enterprises.The development and growth of small and medium-sized enterprises are not only reflected in quantity.By the end of 2017,the contribution rate of small and medium-sized enterprises to China's GDP growth has exceeded 60%,and the contribution to national tax revenue has exceeded 50%.They have become the main economic pillar and tax source.Small and medium-sized enterprises have become an important reservoir to absorb employment.However,the growing SMEs are facing a major financing problem.From the financing practice of SMEs,internal financing and external financing are the main financing methods of SMEs.As an important way of financing,equity financing is rarely used in the financing process of SMEs.Therefore,SMEs have been greatly restricted in obtaining funds.The new three-board financing mode also makes it possible for many projects to withdraw.Therefore,the emergence and development of equity crowdsourcing financing mode has also broadened new channels for SMEs to finance.This paper combs the concepts and theories of SMEs and equity crowdsourcing financing,and takes Strongunion Company as an example to discuss the difficulties faced by SMEs in the financing process,the limitations of the lack of funds on the development of the company,and the motivation of the company for equity crowdsourcing financing.Through the case analysis of Strongunion Co.,Ltd.,this paper compares its financial indicators before and after the shareholder crowdsourcing in detail,compares the shareholder crowdsourcing with traditional creditor's rights financing and P2B online loan financing,analyses its financing cost,financing speed and financing risk,compares several different financing modes,and analyses its financing effect and financing risk.Enlightenment for SMEs to use equity crowdsourcing for financing.Finally,this paper analyses the advantages of SMEs using equity crowdsourcing financing,and the problems and Countermeasures in the process of developing equity crowdsourcing financing in China,and puts forward some suggestions based on cases.This paper finds that compared with traditional financing methods,crowdsourcing equity financing has obvious advantages in the financing process of SMEs.It is believed that it will better solve the problem of SMEs financing in the future,and it is a financing mode worthy of reference and promotion.In the future,more and more small and medium-sized enterprises are expected to achieve their financing objectives by means of equity crowdsourcing,and further promote the rapid development of small and medium-sized enterprises.