Analysis Of The Influencing Factors Of Urban Household Assets

With the continuous evolution of the new economic norm and the successive reform of market supply,the income level of urban residents in China continues to increase and people’s awareness of financial management continues to increase.The previous savings-type financial investment methods can no longer meet the needs of their financial investment.It is characterized by diversity and complexity.In order to promote the structural diversification of urban household assets,this paper explores the influencing factors of urban household assets.I hope to provide a relatively scientific reference and reference for urban households to invest in family assets.Based on the data of the 2013 China Household Financial Survey,this paper firstly conducts a descriptive statistical analysis of the status of urban household assets and family characteristics.Secondly,the Tobit regression model for analyzing the total assets of urban households is constructed.The influence of the size of urban households,the gender,age,marital status,education level and total family income of urban households on the total assets of urban households Factors were studied.Finally,a multivariate linear regression model for analyzing the asset structure of urban households was established.The bank deposits in financial assets and real estate holdings in cash and non-financial assets were discussed,and the factors affecting their holdings were analyzed.The research shows that:(1)China’s urban household assets have increased year by year,but they are always dominated by non-financial assets,supplemented by financial assets.Real estate accounts for 67.44% of the total assets of urban households in China,and bank savings and cash account for more than60% of financial assets.(2)The age of the head of the household and the total household assets of the urban residents show an inverted “U” type relationship.The education level of the head of the household and the total annual income of the household have a strong positive impact on the total amount of household assets.The amount is significantly less than in the eastern and central regions.(3)The influencing factors of urban household assets are polarized.The more households in the family,the lower the proportion of bank savings and cash,the higher the proportion of real estate;with the increase in the age of the head of the household and the increase in education,the higher the proportion of bank savings and cash,the real estate holdings The proportion of urban households with higher annual total income,the higher the proportion of bank savings and cash holdings,the lower the proportion of holdings in real estate;in terms of regions,the proportion of bank deposits and cash in urbanhouseholds in the eastern region It is obvious that the central and western families,the western urban households hold a higher proportion of real estate,real estate is still the top priority of Chinese urban household assets.