Case Analysis Of Wealth Management Products Of Chinese Banks' Internet Monetary Funds

With the rapid development of the information age,the rise of third-party payment and the emergence of online lending,Internet finance has developed rapidly and penetrated into various fields of finance.Financial institutions have gradually combined business with the Internet to realize the innovation transformation under the new era background.The development of Internet finance has opened up new channels for the sale of money funds.Customers can purchase and redeem money on the Internet at any time,because of its low threshold and high liquidity,it has become the focus of a large number of wealth management investors.All major Banks have launched financial products for Internet money funds successively,seeking new opportunities for the development of financial products in the context of the Internet.While Internet money fund wealth management products bring convenience and benefits to investors,they also create a new development mode for commercial Banks in the competition of diversified investment varieties and channels.This paper makes a case analysis of the Internet money fund financial products of the "hand-in-hand wallet" of industrial bank.In the first part,the research status at home and abroad is sorted out and analyzed to lay the foundation for the following.The second part gives a brief introduction of the definition features and development status of Internet money fund financial products,and makes a basic analysis of the "master's purse" of industrial bank from the aspects of issuing party,generating background,participating subject,operation process and profit model.The third part mainly analyzes the income of this financial product,and makes an in-depth analysis of its income and its influencing factors.The fourth part is mainly to carry out general risk analysis of "handhold wallet" from systematic risk,liquidity risk,network technology risk and policy risk.Then,garch-var method is adopted to measure the risk of its major investment risk market,in order to fully reveal the risk status of the product.The fifth part mainly analyzes the advantages and existing problems of this product from the perspective of marketing strategy.The last part proposes relevant Suggestions and inspirations for the previous analysis.As the transformation and innovation of financial products under the Internet background of commercial Banks,"hand-in-hand wallet" ranks among the largest financial products of Internet money funds of the banking system in terms of scale and popularity.Therefore,in-depth analysis of this financial product is representative to a certain extent.The focus of this article is from earnings,risk,marketing strategyanalysis in three aspects: the "shopkeeper wallets" Internet currency funds to investment products,and find out the advantages and disadvantages of financial products,and puts forward corresponding Suggestions for commercial Banks and investors,innovation and development of commercial Banks to improve Internet monetary fund financial product has certain significance,but also provides reference in financial investment for investors.