Research On The Competition Strategy Of Y Food Companies

With the rapid development of the society and the tremendous growth of the economy,the main contradiction of our country has been transformed into the contradiction between the growing demand for a better life and the unbalanced development.Under the background of the increase of national income,concept changes of consumption and health,food enterprises are facing pressure of innovation,strategic adjustment,food safety and consumption upgrading while gradually expanding in scale and developing rapidly.According to the actual situation of food enterprises,it is urgent to formulate competitive strategies such as product marketing,scientific and technological innovation,effective promotion,and product development,which not only conform to the relevant policies of the state and could ensure the smooth development of enterprises.Based on analysis,formulation,implementation,evaluation and adjustment of corresponding competition strategies that are conductive to process management,it is very important for the food processing enterprises to manage and guide production and operation activities of the whole enterprise according to enterprise competition strategies.Based on these facts,this paper takes Y food company as an example,this thesis puts forward the analysis framework of competition strategy design for domestic small and micro food enterprises after analyzing the internal and external comprehensive environment of food industry.This thesis mainly focuses on the following aspects.First,it pays attention to defining the concept of competitive strategies and sorting out several common competitive strategies and the main tools of competitive strategies analysis and other related theories,so as to lay a solid theoretical foundation for this study.Second,it collects and collates a large number of empirical research cases of domestic food enterprises' competition strategies,and draws lessons from relevant experience,in order to provide basis for innovation of small and micro-sized food enterprise's competition strategy design.Third,taking the small food enterprise-Y food enterprise as a specific case,according to its internal and external environment to carry out analysis,this thesis studies its development status,explores the main problems existing at this stage,and forms targeted research and develop competitive strategies.Fourthly,combining the vision,mission and strategic goal of Y food enterprise,this thesis discusses the necessity of Y food enterprise formulating competition strategy and the feasibility analysis,selection and formulation of several competition strategies.Fifth,this thesis puts forward ways of Y food enterprise to implement competitive strategies——specific measures to implement differentiated strategy.Through researches,this thesis draws following conclusions: Differentiated strategy is the optimal competitive strategy for Y food enterprise.Differentiated strategy should be carried out according to its target customer and products.Focus should be put on enterprise's clients,office workers and travelling tourists to carry out strategy of differentiated target customers,while product differentiation mainly includes packaging differentiation and taste differentiation.In addition,Differentiated strategy should be formulated centering at Y food enterprise to form specific measures.What is more,strategic safeguard measures should be made from three aspects of fund management,strengthening competition consciousness and talent team construction,and establishing enterprise culture.All of these measures benefit to ensure the smooth implementation of competition strategies.This thesis creates a new way on establishing an analytical framework for the design of competitive strategy of domestic micro and small food enterprises by taking Y food enterprise as an example,so as to provide reference for the same type of food processing enterprises to formulate precise competitive strategies and make effective strategy implementation approaches.