Research On Google Ads Effect Analysis And Optimization Strategy In RS Company

Google,as the world's largest search engine,advertising on it is becoming the preferred promotion method for many enterprises,which are going abroad and promoting at sea,at the key point of transformation and upgrading.However,there are seriously affect on the effect of advertising such as high cost,low conversion and so on.This paper starts from the actual situation of Google ads in RS company,uses the knowledge of advertising,marketing and statistics to analyze the effects from the perspectives of budget,keywords and creativity,and puts forward practical and feasible optimization strategies for advertising based on the existing search advertising theories and research results.Firstly,through regression analysis of each region budget,predict the effect and obtain the reasonable budget proportion;Using the four-quadrant analysis method to classify the key words in terms of cost and transformation,and analyze the performance to obtain the specific content that needs to be optimized;Using the analysis of Multivariate test on the creativity to find the attractive creative points for truly grasping users' needs.Secondly,through the analysis above,corresponding solutions and the series of optimization methods are integrated from the perspective of overall search promotion,transformation and cost,and a complete set of optimization strategies is proposed.Finally,test the feasibility and effectiveness of the developed strategy.Through the research,this paper draws the following conclusions: 1.Increasing the investment in Africa and Europe,instead of Oceania,Asia and America,will improve the transformation;2.Increasing the delivery of low-cost and high-conversion keywords,and optimizing the delivery of other types of words by adjusting bidding or matching can increase the overall conversion effect;3.Increasing creative points on quality,price,professional performance of products,China manufacturing and so on,will improve the transformation effect.