A Study On The Relation Between Visitors’ Psychological Flow Experience,Pleasure And Willingness To Revisit Yuntai Mountain In Henan Province

With the human development entering the new era of experience economy,the tourists’awareness to tourism continuously improving and the frequency of outdoor tourism activities increasing,the tourists’ demand for tourism experience is also increasingly growing.Under the tide of experiential economy,this study collects the data of tourists’experience,pleasure and willingness in Yuntai Mountain,puts forward the hypotheses and constructs structural equation models of these three aspects through the combination of field questionnaires and network questionnaires,and it explores the relationship among them through path coefficients,which is meaningful for enhancing the tourists’experience and pleasure in Yuntai Mountain National Forest Park and promoting tourists’willingness to revisit and the sustainable development of scenic spots.Based on the original foreign language scale,this paper compiles the Forest Park Visitor Cardiac Fluid Test Scale and Pleasure Scale through the methods of literature research and expert consultation.A field questionnaire survey was conducted by the author in Yuntai Mountain National Forest Park from October 3 to 5,2018,and the online questionnaires were issued in November.A total of 450 valid questionnaires were collected.This paper adopts the Spss 21.0 to analyze the sample data,exploratory factors,variances,etc.,and then adopts the confirmatory factor analysis method in Amos 24.0 to test the structural equation model based on the eligible validity test and exploratory factor analysis.Finally,the model was tested by the path coefficient results and the relationship among heart flow experience,sense of pleasure and re-tour intention of tourists in Yuntai Mountain,Henan Province was further explored.The conclusions are drawn as follows:(1)The visitors’ heart flow experience of forest park includes seven dimensions:concentration,conscious experience,balance of expectation,loss of self-consciousness,sense of control,distortion of time;(2)The "conscious experience","balance of expectation and feeling","the sense of unity" and "control sense" of the heart flow experience have a significant positive impact on the sense of pleasure;(3)the "concentration of the heart flow experience","conscious experience" and "balance of expectation feeling",the"the combination of knowing and doing" and "distortion of time" have a positive impact on the willingness to revisit;(4)the sense of pleasure has a significant positive impact on the willingness to revisit;Finally,according to the conclusions of this study,the author makes some recommendations to Yuntai Mountain National Forest Park from improving the experience of heart flow to promote tourists’ sense of pleasure,enhancing the experience of heart flow to improve the tourists’ willingness to revisit,stimulating the tourists’ sense of pleasure to increase the willingness to revisit and accurately locate the market,and identifying the marketing objects,etc.